12-06-2025

Ian Naylor

Building PageTest.AI: A Founder’s Journey

I’m one of the founders of PageTest.AI – the no-code, AI-powered site testing tool built for scrappy startups. A few months ago I was neck-deep in another project (3way.social, an AI backlink tool) when Google dropped a bombshell: Google Optimize was shutting down. Optimize had been “free, relatively easy to set up, and played nicely […]

04-06-2025

Becky Halls

Userlytics for Growth-Focused UX Teams

In the never-ending race to win users and search engines alike, one thing is becoming crystal clear: UX and SEO aren’t separate silos – they’re two sides of the same conversion coin. And that’s where platforms like Userlytics shine. If you’re a UX researcher or SEO strategist tired of guesswork and ready to base your […]

04-06-2025

Becky Halls

How to Start a Website (The Non-Boring Way)

So, you’ve decided to start a website. Whether it’s for your new business, side hustle, personal blog, or the next big ecommerce empire, you’re in the right place. The good news? Starting a website in 2025 is way easier than it was just a few years ago. The bad news? With all the platforms, tools, […]

04-06-2025

Becky Halls

Semantic Search and Why It Matters for SEO in 2025

Remember the days when stuffing a page with keywords like “best shoes UK shoes buy shoes now” actually worked? Yeah, Google’s long moved on… and now it really wants to understand what you mean, not just what you type. Welcome to the world of semantic search. In 2025, if your SEO strategy isn’t aligned with […]

02-06-2025

Becky Halls

Bounce Rate: What It Is, Why It Matters, and How to Fix It

When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]

13-05-2025

Becky Halls

Web Page Testing Automation: Smarter, Faster Testing

Let’s talk about web page testing automation and why we need it… If we had to manually test every tweak on our websites we’d be stuck in a slow, error-prone nightmare. We might catch some broken elements or layout quirks, but what about page speed regressions? SEO flags? Conflicting updates across browsers? Web page testing […]

13-05-2025

Becky Halls

Web Page Test Strategies for 2025

It’s mid 2025 and the web page test isn’t just about measuring load times anymore – it’s far more than that… It’s about understanding how your page performs, feels, and converts, for real users, across devices, in real time. Google has made Core Web Vitals a permanent fixture in the ranking algorithm, user expectations are […]

13-05-2025

Becky Halls

Why Every Business Needs a Website Analyzer Tool

Let’s be honest, most websites are underperforming and no one knows why. You launch the thing, promote it, and wait for leads or sales… but the results are underwhelming. Sound familiar? That’s exactly why using a website analyzer tool is a game-changer. It helps you dig into what’s really going on behind the scenes: from […]

06-05-2025

Becky Halls

6 Website Analyzer Tools for 2025

You’ve launched your website. It looks great. You’re getting traffic. But something’s off. Your site’s loading slowly. You’re not ranking on Google. Visitors are bouncing without doing anything. That’s where a website analyzer comes in… Website analyzer tools help you understand why your site isn’t performing, and then show you exactly how to fix it. […]

21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart (or worse, silently underperforming) you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, […]