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Best Practices for AI Competitor Analysis in 2025

02-02-2026

Ian Naylor

Best Practices for AI Competitor Analysis in 2025

Set goals, track AI-search competitors, run keyword and content gap analysis, use AI-driven SWOT, and monitor real-time market changes to gain an edge in 2025.

How To Read Heatmap Data For CRO

31-01-2026

Ian Naylor

How To Read Heatmap Data For CRO

Interpret click, scroll, and mouse-movement heatmaps to spot hotspots, fix rage clicks, improve CTA placement, and lift conversions with data-driven changes.

Custom Event Tracking for AJAX Forms: A Beginner’s Guide

29-01-2026

Ian Naylor

Custom Event Tracking for AJAX Forms: A Beginner’s Guide

Ensure accurate conversions by pushing validated AJAX form success events to the GTM dataLayer and firing GA4 event tags only on server-confirmed submissions.

Ethical Data Collection for CRO

27-01-2026

Ian Naylor

Ethical Data Collection for CRO

Privacy-first CRO guide: get explicit consent, minimize and anonymize data, and comply with GDPR/CCPA while improving conversions.

Category Page Layouts That Boost SEO

26-01-2026

Ian Naylor

Category Page Layouts That Boost SEO

Optimize category pages with clear hierarchies, concise above-fold copy, mobile-first layouts, schema, image optimization and pagination to increase traffic.

Statistical Significance in Multivariate Tests

24-01-2026

Ian Naylor

Statistical Significance in Multivariate Tests

How to get reliable results from multivariate tests using fractional designs, statistical corrections, variance reduction, and AI automation.




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