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Google Analytics 4 for Video Engagement Tracking

23-09-2026

Ian Naylor

Google Analytics 4 for Video Engagement Tracking

Track plays, progress (10/25/50/75%) and completions automatically with GA4 Enhanced Measurement; register custom dimensions and build reports to analyze drop-offs and conversion impact.

Top 10 CRO Tips for Web Page Design

23-09-2026

Ian Naylor

Top 10 CRO Tips for Web Page Design

Practical web design CRO tips — value props, CTAs, speed, mobile, visuals, trust, short forms and A/B testing to lift conversions without extra traffic.

What Is Digital Customer Engagement & Why It Matters

23-09-2026

Becky Halls

What Is Digital Customer Engagement & Why It Matters

Let’s be honest, “digital customer engagement” sounds like something a tech consultant says right before they hand you a massive invoice. But it’s actually a lot simpler (and way more useful) than it sounds. So, what is digital customer engagement, really? It’s the way businesses interact with their customers online; across websites, social media, email, […]

10 Simple Tips to Generate Traffic on Website

23-09-2026

Becky Halls

10 Simple Tips to Generate Traffic on Website

If you’ve launched a shiny new website only to be met with the sound of digital crickets, you’re not alone. One of the biggest challenges for any website owner is figuring out how to generate traffic on website without relying solely on luck or pouring money into paid ads. Luckily, there are proven strategies that […]

EEAT or Die

23-09-2026

Becky Halls

EEAT or Die

“EEAT or die” might sound a little dramatic (although I bet it caught your attention) but with SEO right now, it’s pretty close to reality. Google isn’t playing around anymore: if you’re not focusing on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), your rankings will sink faster than a rock in quicksand. It feels like the […]

Rank Higher & Convert Faster with Mobile Friendly SEO

14-09-2026

Becky Halls

Rank Higher & Convert Faster with Mobile Friendly SEO

In a world where people are glued to their smartphones, having a mobile friendly SEO strategy isn’t optional – it’s essential. With Google prioritizing mobile-first indexing, websites that aren’t optimized for mobile users are missing out on traffic, rankings, and conversions. “Think about how often you look up a website – do you use a […]




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