Our Blog

Mouse Tracking Data: What to Measure

24-02-2026

Ian Naylor

Mouse Tracking Data: What to Measure

Track clicks, hovers, scroll depth, and cursor movement to find frustration points, prioritize CTAs, and improve UX and conversion rates.

Top 10 CRO Tips for Web Page Design

23-02-2026

Ian Naylor

Top 10 CRO Tips for Web Page Design

Practical web design CRO tips — value props, CTAs, speed, mobile, visuals, trust, short forms and A/B testing to lift conversions without extra traffic.

How AI Automates Regional Content Localization

21-02-2026

Ian Naylor

How AI Automates Regional Content Localization

AI streamlines regional content localization for U.S. audiences—adjusting language, dates, currency, measurements and tone to improve engagement and reduce costs.

AI Tools for Multivariate Testing Plans

19-02-2026

Ian Naylor

AI Tools for Multivariate Testing Plans

Run no-code multivariate tests with AI: auto-generate variants, get real-time analytics, and reallocate traffic to improve conversions without developers.

How AI Shapes Semantic Search Trends

17-02-2026

Ian Naylor

How AI Shapes Semantic Search Trends

Examines how AI, NLP, and generative models are changing semantic search, user behavior, zero-click trends, and SEO strategies.

How Cognitive Load Impacts Conversion Rates

16-02-2026

Ian Naylor

How Cognitive Load Impacts Conversion Rates

Reduce cognitive load with simpler layouts, clearer CTAs, and fewer choices to cut friction, improve UX, and lift conversion rates—backed by tests and metrics.




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