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PageTest.AI

Smarter website content testing with AI

12-01-2026

Ian Naylor

How Heatmaps Improve Conversion Rates

Use click, scroll, and hover heatmaps to spot friction, prioritize fixes, and validate changes with A/B tests to increase conversions and revenue.

Do we need a whole new SEO strategy for AI?

11-01-2026

Becky Halls

Do we need a whole new SEO strategy for AI?

So do you need a whole new SEO strategy for AI? Well… Not a whole new strategy: A sharper version of the same strategy. AI-powered search (AI Overviews, AI Mode, chat-style discovery) changes how people consume answers, but it doesn’t change what the systems are trying to do: surface the most useful content for a […]

How to Build a Smarter Content Plan with AI

11-01-2026

Becky Halls

How to Build a Smarter Content Plan with AI

AI content planning has made content creation faster than ever – that part’s obvious. But what’s less obvious is this: speed without direction just creates more noise. Plenty of teams are pumping out content with ChatGPT and still seeing flat engagement, weak conversions, or inconsistent results. The issue isn’t the tool. It’s the lack of […]

Why AI Content Is Burning Out Audiences (and the System Replacing It)

11-01-2026

Becky Halls

Why AI Content Is Burning Out Audiences (and the System Replacing It)

AI-generated content didn’t fail because the technology was bad. It failed because people used it badly. Over the last two years, the internet has been flooded with content that looks fine on the surface but quietly underperforms. Traffic drops. Engagement falls. Conversion rates stall. And audiences bounce faster than ever. This isn’t an opinion. We’re […]