Google Optimize Alternatives: What to Use in 2025

RIP Google Optimize. You had a good run. You were simple, free, and gave us a taste of what A/B testing could be without annihilating our budgets. But as of September 2023, you’ve officially joined the Google Graveyard alongside Google+, Reader, and Inbox.

So now what?

If you’re one of the many marketers, SEOs, or curious content optimizers asking, “What are the best Google Optimize alternatives?”, don’t panic. Whether you’re running conversion tests on headlines, buttons, or full-blown landing pages, there are plenty of tools out there to take the reins.

Even better? We’ve just launched something new ourselves that we think you’re going to love…

Introducing PageTest.ai (Yes, We’re Biased, But Hear Us Out)

PageTest.ai officially launched in May 2025, and it’s built specifically for anyone who wants a free, powerful, and simple way to A/B test website content. It’s ideal for marketers, SEOs, content creators, and small business owners who need to test fast and iterate even faster. It’s also pretty fun – think of it like creating your own experiments right on the screen in front of you!

Here’s what makes PageTest.ai stand out:

• Free up to 10,000 test impressions per month
• AI-powered content variation suggestions (perfect for when you’re not feeling your most creative!)
• A Chrome extension to make setup effortless
• No dev skills needed to run tests
• Clean, intuitive dashboard with performance insights

We built PageTest because, frankly, we were frustrated by the clunky interfaces, incredibly high costs, and restrictive plans offered by other Google Optimize alternatives.

And since we’re still new, we’re all ears for feedback. Help us shape the tool by giving it a spin and letting us know what you’d love to see next.

“Businesses that test landing pages and CTAs at least once a month see a 55% higher lead conversion rate than those that don’t.” HubSpot 2025

Top Google Optimize Alternatives Compared

Here’s how PageTest stacks up against other top players in the space:

What to Look for in a Google Optimize Alternative

Not every testing tool will suit every team, but here’s what to keep in mind as you choose:

• Ease of use: If you need a dev just to run a test, it’s probably not for you.
• Pricing transparency: Many tools keep their costs behind closed doors (and when they open them you’ll wish they closed them again!)
• Speed to launch: You shouldn’t have to wait a week to test one CTA.
• Integrations: Make sure it plays nice with your analytics and CMS.
• Support: Whether it’s live chat or a Slack community, help should be available when things go sideways.

And if you’re just starting out or want to test your way into more sophisticated campaigns, a simple plan like PageTest’s is a great way to go.

“If you’re not testing, you’re not learning — and if you’re not learning, you’re just guessing.” Peep Laja (CXL)

Use Cases: When You Should Be Testing

Still wondering whether it’s worth setting up A/B tests in the first place? Here are a few scenarios where a Google Optimize alternative like PageTest.ai is especially handy:

• You’re not sure whether “Download Now” or “Get the Free PDF Guide” performs better.
• Your homepage bounce rate is higher than your coffee budget.
• You have blog traffic but no conversions.
• You’re about to launch a new landing page or sales funnel.
• Your boss keeps asking for “data” to back up your creative genius.

“Structured A/B testing programs can increase conversion rates by up to 300% over time.” Invesp (2025)

Bottom line? If you’re guessing, you’re probably leaving conversions on the table. (And having data to back you up makes you feel good!)

Final Thoughts: The A/B Testing Saga Continues

While we’re still mourning the loss of Google Optimize (okay, kind of), the silver lining is that we’ve entered a new era of smarter, leaner, and more flexible testing tools.

If you’re looking for a solution that’s free, AI-powered, and doesn’t require a PhD in JavaScript, PageTest.ai is officially here and ready for action.

So if you’re serious about optimizing your website and getting the kind of results you can brag about at meetings, don’t just sit there – start testing today.

FAQs About Google Optimize Alternatives

1. Why did Google shut down Optimize?
Google ended Optimize to focus on GA4 integrations and AI-driven analytics, shifting away from manual A/B testing.

2. What’s the best free alternative to Google Optimize?
PageTest.AI offers a generous introductory plan (10,000 monthly test impressions) with AI-generated content variations and no-code setup — perfect for marketers and small teams.

3. Are paid A/B testing tools worth it?
Yes, for larger organizations that need heatmaps, personalization, or advanced reporting. However, most SMBs can get everything they need from lighter, AI-powered platforms.

4. How does AI improve modern testing tools?
AI can generate and refine copy, CTAs, and layouts automatically — helping you find winning combinations faster without endless brainstorming.

5. Can I still use GA4 for tracking test results?
Absolutely. Most alternatives (including PageTest.AI) integrate seamlessly with GA4, letting you monitor performance within your existing analytics setup.