Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

11-09-2025

Becky Halls

Expert Insight: Apple AI’s World Knowledge Answers

If you’re like us and have come across the terms ‘World Knowledge Answers’ and ‘Apple’s AI Search Engine’ and wondered what it’s all about then fear not – we did some research and thought we’d share what we’re gathered so far. We will regularly update our knowledge, as and when further information becomes available, so […]

04-09-2025

Becky Halls

The Search Visibility Framework: 7 Steps to Win

Quick Takeaways If you only have 60 seconds, here’s the essence of the Search Visibility Framework: Stop chasing rankings alone — focus on visibility across SERP features (featured snippets, AI answers, maps, videos). Audit your top queries — understand where you show up, and where you don’t. Capture featured snippets and AI citations — short […]

21-08-2025

Becky Halls

Expert Guide: What is LLM.txt?

Why LLM.txt is Suddenly a Big Deal Remember when robots.txt felt like a nerdy side file only devs cared about? Well, say hello to its AI-savvy cousin: LLM.txt. In 2025, Large Language Models (LLMs) like ChatGPT, Claude, and Gemini aren’t just scraping the web – they’re answering for it. If you want your site’s content […]

12-08-2025

Becky Halls

How to Rank in AI Overview: Strategies for Maximum Visibility

Quick Takeaways If you’re here for the bare essentials on how to rank in AI overview summaries then here’s the key points for you: AI Overview rankings depend on trust, topical authority, and structured formatting. E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) are critical. Content must be scannable with clear answers up front for AI extraction. […]

12-08-2025

Becky Halls

Does AI Content Rank in Google? The Complete Guide for 2025

Quick Takeaways It’s the question a lot of us ask ourselves: Does AI content rank in Google? And iff you want the answer up front: Yes, AI content can rank in Google – but only if it meets the same quality, relevance, and trust standards applied to human-written content… Google ranks content based on quality […]

12-08-2025

Becky Halls

Best AI for SEO: Top Tools to Boost Rankings

Quick Takeaways Firstly, if you’re short on time (and we won’t judge you if you are), here’s a quick summary of our best AI for SEO article: AI can transform SEO by automating keyword research, content optimization, and competitor analysis. The best AI tools for SEO each have unique strengths — from content generation to […]

12-08-2025

Becky Halls

How to Rank in Google AI Overviews: The Complete Guide

Quick Takeaways We know the deal – you don’t have enough time to read our full article on how to rank in Google AI Overviews (silent cry) so here’s the essentials up front:: Understand how Google AI Overviews select sources — focus on trust, authority, and topical coverage. Write AI-friendly content — concise, structured, and […]

12-08-2025

Becky Halls

Expert Guide: How to Rank in AI Results

How to Rank in AI Results – Quick Takeaways We are all short of time these days so if you don’t have time to read our full article and just want the highlights on how to rank in AI results, here’s your TL;DR: Understand how AI results work — Large Language Models (LLMs) like ChatGPT […]

07-08-2025

Becky Halls

What is Answer Engine Optimization (AEO)?

We’ve officially entered the “Just Give Me the Answer” era of search. Users don’t want 10 blue links and a 2,000-word blog post. They want the answer, right now. Whether it’s Google’s AI Overviews, Bing Copilot, Perplexity AI, or ChatGPT with browsing enabled, one thing is clear: search engines are turning into answer engines. And […]

06-08-2025

Becky Halls

LLM Optimization Made Simple: Explore this Playbook

AI didn’t just change search – it changed the way your content is found, used, and cited. If you’re suddenly invisible in traffic reports and wondering where the clicks went, here’s your new reality: it’s not just SEO anymore – it’s LLM optimization (or GEO as some call it) LLM stands for Large Language Models […]