20-10-2025
Becky Halls
If you’re reading this, you’re probably scratching your head and asking: “Do I still care about SEO in the age of AI?” The short answer is yes, but how you optimize is rapidly shifting now that GEO is involved… You now need to focus on how to optimize for AI, as well as for humans. […]
08-10-2025
Becky Halls
Ever looked at your website and thought, “It looks great… but why isn’t it converting?”That’s where a web page analyzer steps in. Think of it as your digital detective that’s scanning every detail of your site, uncovering what’s helping (and hurting) your performance, and giving you clear, actionable insights to fix it. Whether you’re chasing […]
08-10-2025
Becky Halls
When it comes to improving your website, guessing what works really isn’t the way to go. Your visitors don’t care what you think works — they care about what feels right to them. And that’s where a multivariate testing tool comes in! Unlike simple A/B testing (where you test one change at a time), multivariate […]
03-10-2025
Becky Halls
If you’re here trying to grow your website, you already know that rankings matter. But keeping track of where your pages land in Google can feel like chasing shadows. One week you’re on page one, the next you’re nowhere to be found! That’s where web page ranking software comes in. Instead of relying on guesswork […]
03-10-2025
Becky Halls
Remember when you could just fire up Google Optimize, whip out a couple of variations, and let the data roll in? Those were the days (and sadly I remeber them well). But as of September 2023, Google pulled the plug on Optimize, leaving a pretty big hole for marketers, small businesses, and agencies who relied […]
11-09-2025
Becky Halls
If you’re like us and have come across the terms ‘World Knowledge Answers’ and ‘Apple’s AI Search Engine’ and wondered what it’s all about then fear not – we did some research and thought we’d share what we’re gathered so far. We will regularly update our knowledge, as and when further information becomes available, so […]
04-09-2025
Becky Halls
Quick Takeaways If you only have 60 seconds, here’s the essence of the Search Visibility Framework: Stop chasing rankings alone — focus on visibility across SERP features (featured snippets, AI answers, maps, videos). Audit your top queries — understand where you show up, and where you don’t. Capture featured snippets and AI citations — short […]
21-08-2025
Becky Halls
Why LLM.txt is Suddenly a Big Deal Remember when robots.txt felt like a nerdy side file only devs cared about? Well, say hello to its AI-savvy cousin: LLM.txt. In 2025, Large Language Models (LLMs) like ChatGPT, Claude, and Gemini aren’t just scraping the web – they’re answering for it. If you want your site’s content […]
12-08-2025
Becky Halls
Quick Takeaways If you’re here for the bare essentials on how to rank in AI overview summaries then here’s the key points for you: AI Overview rankings depend on trust, topical authority, and structured formatting. E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) are critical. Content must be scannable with clear answers up front for AI extraction. […]
12-08-2025
Becky Halls
Quick Takeaways It’s the question a lot of us ask ourselves: Does AI content rank in Google? And iff you want the answer up front: Yes, AI content can rank in Google – but only if it meets the same quality, relevance, and trust standards applied to human-written content… Google ranks content based on quality […]
