Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

28-10-2026

Becky Halls

Why Fixed A/B Tests Are Losing Ground to Adaptive Bandits

A growing argument in CRO circles this year is that the classic 50/50 A/B test is starting to show its age, and that AI-driven “bandit” algorithms are the better default. There’s a real case behind that argument. There’s also a real case for ignoring it if you’re not the audience it’s written for. Here’s both […]

28-10-2026

Becky Halls

CROLabs Just Launched an AI That Runs Your A/B Tests For You. Here’s What It Actually Does

A new entrant called CROLabs is pitching something bolder than most testing tools: multi-agent AI that finds the weak spots on your site, builds the fix, and runs the test on its own, with far less setup than a traditional platform asks for. We looked past the pitch to what it actually does, who it’s […]

28-10-2026

Becky Halls

Agentic AI Experimentation: What Optimizely’s Forrester Win Actually Means for Your Testing Stack

If you’ve seen the phrase “agentic experimentation” turn up in a vendor email or a conference deck this year, you’re not imagining a trend. Optimizely just picked up a Leader rating from Forrester partly on the strength of it, and the rest of the testing market is racing to describe its own AI the same […]

09-10-2026

Becky Halls

VWO and AB Tasty Are Now Wingify: What the Merger Actually Means for Your Testing Stack

If you run A/B tests on VWO or AB Tasty, you’ve probably noticed the logins moved, the branding changed, and a new name, Wingify, started showing up in your inbox. Here’s what actually happened, what’s still unclear, and where a smaller, published-price tool like PageTest.AI fits if you’re reconsidering your stack because of it. The […]

31-08-2026

Becky Halls

Spiralyze alternatives: CRO agency or software in 2026?

Spiralyze makes an offer that’s hard to argue with. “30% lift in 90 days. No fee until we deliver.” More precisely: 10 tests, 3 wins, more than 30% lift in your first 90 days, and you pay nothing until they’ve done it. I’ll say plainly what most competitor pages wouldn’t. On risk alone, that’s a better offer than […]

31-08-2026

Becky Halls

AB Tasty alternatives: an honest comparison for 2026

AB Tasty is a strong platform with a well-liked support team, sitting at 4.4 on G2 across 418 reviews. Reviewers on TrustRadius describe it as better value than pricier AB Tasty alternatives, which in this category is a real compliment. It also has the most unusual buying process here. No published pricing, and no free […]

31-08-2026

Becky Halls

The best Optimizely alternative: a comparison for 2026

Optimizely is the most capable experimentation platform on the market. I don’t think that’s seriously disputed. Server-side testing, feature flags, personalization, statistical depth, and it all runs at genuine enterprise scale. In 2026 they’ve wrapped the whole thing in “agentic experimentation” branding and shipped an AI variation development agent, and the underlying Web Experimentation product […]

31-08-2026

Becky Halls

Webflow Optimize alternatives: what to use if you’re not staying on Webflow (2026)

If you were an Intellimize customer, you already know this story… Webflow acquired Intellimize in April 2024, and the product is now Webflow Optimize. intellimize.com redirects to Webflow’s feature page, and the old app is Webflow-branded. For teams already building on Webflow, that’s good news. The integration is native and the AI traffic allocation Intellimize […]

31-08-2026

Becky Halls

Kameleoon alternatives: honest comparison for 2026

Kameleoon is the highest-rated platform in our comparison of A/B Testing platforms. 4.6 on G2 across 137 reviews, and the single most praised thing about it is the support team, which tells you something about how the company operates. It’s also $495 a month to start, which is where most people begin looking around. What […]

31-08-2026

Becky Halls

Convert.com alternatives: an honest comparison for 2026

Convert.com is the toughest comparison on this site to write, because it does the thing I usually criticise other vendors for not doing: It publishes its prices. $399 a month for Growth, or $299 billed annually. Pro is $599, or $420 annually. 15-day trial, no credit card. All of that is on their pricing page […]