Becky Halls, Author at PageTest.AI

21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart—or worse, silently underperforming—you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, and most […]

21-04-2025

Becky Halls

Why Web UI Testing Should Be Your New Business Superpower

Let’s get real: no one sticks around a janky website. Broken buttons, glitchy menus, slow-loading pages – users won’t send you polite feedback about it. They’ll just bounce. Which is exactly why web UI testing needs to be a non-negotiable part of your development and optimization workflow. Whether you’re launching a new feature, redesigning your […]

18-04-2025

Becky Halls

How to Launch Website AB Testing in 7 Minutes

What if we told you that just one simple test on your website could boost signups, sales, or engagement – without redesigning anything? Welcome to the world of website AB testing. If you’ve been avoiding it because it sounds technical, time-consuming, or reserved for data nerds in lab coats, you’re not alone. But the truth […]

16-04-2025

Becky Halls

Google Optimize A/B Testing Is Over – Here’s What to Use Now

Remember when Google Optimize A/B testing was the low-stress way to dip your toes into experimentation? You didn’t need a developer. It integrated (mostly) smoothly with Google Analytics. And, big bonus, it was totally free! Then came the plot twist: Google sunsetted Optimize in September 2023. And just like that, the testing tool that powered […]

16-04-2025

Becky Halls

Top Google Optimize Website Alternatives That Actually Work

So, you searched “Google Optimize website” and ended up here… Fair play – you’re probably trying to figure out how to keep your website running faster, smoother, and better at converting, now that the Google Optimize tool has been sunsetted. First things first: Google Optimize is no longer active as of September 2023.If you were […]

16-04-2025

Becky Halls

The Google Optimize Tool is Gone… Now What?

The Google Optimize tool had one job – make A/B testing less scary. And for many marketers, UX folks, and SEO nerds, it did just that. It was free, relatively easy to set up, and played nicely with Google Analytics. Then Google pulled the plug. And just like that, a chunk of your website optimization […]

15-04-2025

Becky Halls

Nail Your Website Title (Or Risk Being Ignored)

Let’s be real, nobody gets excited about writing a website title. It’s not as fun as designing a homepage or obsessing over your brand’s perfect shade of green. But when it comes to On-page SEO? Your website title is kind of a big deal. It’s the first thing people see in search results. It’s what […]

14-04-2025

Becky Halls

Google Optimize Alternatives: What to Use in 2025

RIP Google Optimize. You had a good run. You were simple, free, and gave us a taste of what A/B testing could be without annihilating our budgets. But as of September 2023, you’ve officially joined the Google Graveyard alongside Google+, Reader, and Inbox. So now what? If you’re one of the many marketers, SEOs, or […]

02-04-2025

Becky Halls

10 Simple Tips to Generate Traffic on Website

If you’ve launched a shiny new website only to be met with the sound of digital crickets, you’re not alone. One of the biggest challenges for any website owner is figuring out how to generate traffic on website without relying solely on luck or pouring money into paid ads. Luckily, there are proven strategies that […]

02-04-2025

Becky Halls

10 Smart Ways to Get Traffic to a Website

If you’ve built a brilliant website but your visitor count is stuck in the single digits, you’re not alone. One of the biggest challenges faced by business owners and bloggers is figuring out how to get traffic to a website. Good news: it doesn’t require wizardry or a massive budget. It just takes the right […]