Author: Becky Halls

06-05-2025

Becky Halls

What Is EEAT SEO? How to Build Trust & Rank Higher

If you’ve been working on your SEO strategy and wondering why your content still isn’t ranking, there’s a good chance you’re missing one critical ingredient: EEAT SEO. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s not a ranking algorithm, but a framework Google uses to evaluate the quality of content, especially in industries where […]

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06-05-2025

Becky Halls

Boost Your Rankings with the Right Website Analyzer SEO Tool

If your website feels invisible, even though you’ve put hours into design and content, it’s time to look under the hood. You might not need more content – or more backlinks.You might just need the right website analyzer SEO tool to uncover the issues holding you back. These tools are built to diagnose SEO problems, […]

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06-05-2025

Becky Halls

Best Website Analyzer Tools for 2025

You’ve launched your website. It looks great. You’re getting traffic. But something’s off. Your site’s loading slowly. You’re not ranking on Google. Visitors are bouncing without doing anything. That’s where a website analyzer comes in… Website analyzer tools help you understand why your site isn’t performing, and then show you exactly how to fix it. […]

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06-05-2025

Becky Halls

What Is Conversion Rate Optimization? A Simple Guide

You’ve done the hard part: you’ve got traffic. People are clicking your ads, landing on your website, maybe even scrolling a little. But then… crickets. They’re not signing up. Not buying. Not doing whatever you hoped they’d do. That’s where the magic question comes in: what is conversion rate optimization, and how can it help […]

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06-05-2025

Becky Halls

The 4 Best Conversion Rate Optimisation Platforms

Still pouring traffic into your website and watching it go… nowhere? You’re not alone. High bounce rates, abandoned carts, ignored CTAs – they’re the digital equivalent of a cold shoulder. The fix? A conversion rate optimisation platform that helps you turn passive visitors into active customers. In this guide, we unpack: What a conversion rate […]

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06-05-2025

Becky Halls

Find the Right Conversion Optimization Platform in 2025

If your website is getting traffic but not converting, you don’t need more ads. You need better decisions. That’s where a conversion optimization platform comes in. These tools are built to help you test what works, scrap what doesn’t, and finally turn clicks into customers. Whether you’re trying to lower your bounce rate, increase signups, […]

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21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart—or worse, silently underperforming—you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, and most […]

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21-04-2025

Becky Halls

Why Web UI Testing Should Be Your Business Superpower

Let’s get real: no one sticks around a janky website. Broken buttons, glitchy menus, slow-loading pages – users won’t send you polite feedback about it. They’ll just bounce. Which is exactly why web UI testing needs to be a non-negotiable part of your development and optimization workflow. Whether you’re launching a new feature, redesigning your […]

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16-04-2025

Becky Halls

Google Optimize A/B Testing Is Over – Here’s What to Use Now

Remember when Google Optimize A/B testing was the low-stress way to dip your toes into experimentation? You didn’t need a developer. It integrated (mostly) smoothly with Google Analytics. And, big bonus, it was totally free! Then came the plot twist: Google sunsetted Optimize in September 2023. And just like that, the testing tool that powered […]

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