Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

17-06-2025

Becky Halls

AI Mode & Deep Search: Google’s Big Shift

We literally just finished writing our article on the May 2025 Google update (please check it out if your rankings went haywire like ours did!) and then Google went and did it again, and this time, it’s not just another algorithm update or minor tweak. It’s a fundamental shift, a “total rewire” that drastically changes […]

16-06-2025

Becky Halls

The BIG Changes in The May 2025 Google Update

May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]

11-06-2025

Becky Halls

Page Ranking Software: Tools That Help You Climb the SERPs

Whether you’re running an ecommerce store, an SEO agency, or a personal blog, one truth holds: if your pages aren’t ranking, your content isn’t working. And while publishing good content is half the battle, knowing where your pages stand in search results (and why) is what gives you the edge. That’s where page ranking software […]

04-06-2025

Becky Halls

Userlytics for Growth-Focused UX Teams

In the never-ending race to win users and search engines alike, one thing is becoming crystal clear: UX and SEO aren’t separate silos – they’re two sides of the same conversion coin. And that’s where platforms like Userlytics shine. If you’re a UX researcher or SEO strategist tired of guesswork and ready to base your […]

04-06-2025

Becky Halls

How to Start a Website (The Non-Boring Way)

So, you’ve decided to start a website. Whether it’s for your new business, side hustle, personal blog, or the next big ecommerce empire, you’re in the right place. The good news? Starting a website in 2025 is way easier than it was just a few years ago. The bad news? With all the platforms, tools, […]

04-06-2025

Becky Halls

Semantic Search and Why It Matters for SEO in 2025

Remember the days when stuffing a page with keywords like “best shoes UK shoes buy shoes now” actually worked? Yeah, Google’s long moved on… and now it really wants to understand what you mean, not just what you type. Welcome to the world of semantic search. In 2025, if your SEO strategy isn’t aligned with […]

02-06-2025

Becky Halls

Ecommerce SEO: Strategies That Actually Work in 2025

Running an online store is hard enough. Now add Google’s algorithm updates, your competitors’ aggressive PPC campaigns, and an ever-shrinking attention span across the board. Welcome to ecommerce SEO in 2025. But here’s the good news: done right, ecommerce SEO is a sustainable, high-ROI growth channel with no ad spend required. The bad news? It’s […]

02-06-2025

Becky Halls

Bounce Rate: What It Is, Why It Matters, and How to Fix It

When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]

01-06-2025

Becky Halls

Sample Size Calculator for Smarter Testing

Running an A/B test without a sample size calculator is like trying to bake a cake without knowing the recipe. You might get lucky, but chances are, things won’t rise the way you hoped. Whether you’re tweaking your landing page CTA or testing out headline variations, knowing how many users you need for a reliable […]

21-05-2025

Becky Halls

Sustainable eCommerce: Optimize for the Planet and Profits

Introduction ECommerce is booming, but so is its environmental impact. From excessive packaging to carbon-heavy logistics, online shopping isn’t always as convenient for the planet as it is for consumers. Enter sustainable eCommerce; a movement that’s helping businesses rethink their operations to minimize environmental harm while still delivering great products and experiences. For eco-conscious consumers, […]