Category: SEO

21-08-2025

Becky Halls

Expert Guide: What is LLM.txt?

Why LLM.txt is Suddenly a Big Deal Remember when robots.txt felt like a nerdy side file only devs cared about? Well, say hello to its AI-savvy cousin: LLM.txt. In 2025, Large Language Models (LLMs) like ChatGPT, Claude, and Gemini aren’t just scraping the web – they’re answering for it. If you want your site’s content […]

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12-08-2025

Becky Halls

Does AI Content Rank in Google? The Complete Guide for 2025

Quick Takeaways It’s the question a lot of us ask ourselves: Does AI content rank in Google? And iff you want the answer up front: Yes, AI content can rank in Google – but only if it meets the same quality, relevance, and trust standards applied to human-written content… Google ranks content based on quality […]

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12-08-2025

Becky Halls

Best AI for SEO: Top Tools to Boost Rankings

Quick Takeaways Firstly, if you’re short on time (and we won’t judge you if you are), here’s a quick summary of our best AI for SEO article: AI can transform SEO by automating keyword research, content optimization, and competitor analysis. The best AI tools for SEO each have unique strengths — from content generation to […]

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21-07-2025

Becky Halls

GPTBot: What it Means for SEO and Content Visibility

Contents: What is GPTBot? How GPTBot Works How GPTBot Impacts Your SEO and Visibility Benefits of Allowing GPTBot Downsides of Allowing GPTBot How to Decide Whether to Allow or Block GPTBot Steps to Allow or Block GPTBot Frequently Asked Questions (FAQ) What is GPTBot? GPTBot, introduced by OpenAI in 2023, is a web crawler specifically […]

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18-07-2025

Becky Halls

Expert Guide: Image SEO for Search in 2025

When we talk about SEO, text content usually gets all the attention. But with visual search and user experience becoming increasingly critical, Image SEO has become a crucial strategy for gaining traffic, boosting engagement, and driving conversions in 2025. So… We are here to show you how image SEO can easily be added to your […]

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15-07-2025

Becky Halls

EEAT or Die

“EEAT or die” might sound a little dramatic (although I bet it caught your attention) but with SEO right now, it’s pretty close to reality. Google isn’t playing around anymore: if you’re not focusing on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), your rankings will sink faster than a rock in quicksand. It feels like the […]

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