03-02-2026
Ian Naylor
A step-by-step checklist for A/B testing CTA placement: hypothesis, sample size, no-code setup, tracking, significance, and rollout to boost conversions.
26-01-2026
Ian Naylor
Optimize category pages with clear hierarchies, concise above-fold copy, mobile-first layouts, schema, image optimization and pagination to increase traffic.
13-01-2026
Becky Halls
Most platforms now claim to be SEO-friendly. Fewer actually give you useful, built-in on-page SEO features that help pages rank, convert, and stay competitive in 2026. So exactly what platforms offer built-in on page SEO features straight out of the box? And just as importantly, where do their limitations start? Let’s break it down properly… […]
11-01-2026
Becky Halls
So do you need a whole new SEO strategy for AI? Well… Not a whole new strategy: A sharper version of the same strategy. AI-powered search (AI Overviews, AI Mode, chat-style discovery) changes how people consume answers, but it doesn’t change what the systems are trying to do: surface the most useful content for a […]
30-12-2025
Ian Naylor
Estimate your website’s user engagement score with our free tool! See how interactive your content is and get tips to improve user interest.
25-12-2025
Ian Naylor
Boost conversions with our Button Color Impact Calculator! See how color choices affect user behavior and get tailored tips for your website.
18-12-2025
Ian Naylor
Analyze your button text with our free tool! Get a score and tips to craft compelling calls-to-action that convert for any audience.
15-12-2025
Ian Naylor
Evaluate your landing page with our free scorecard tool! Input metrics like visitors and bounce rate to get a detailed performance score.
13-12-2025
Becky Halls
2026 isn’t bringing “the future of marketing.” It’s bringing the correction. The dust is finally settling after years of AI noise, platform changes, and search unpredictability. And we’re now seeing what actually sticks, and the shifts that will shape how marketing teams operate for the next decade… These aren’t trends for trends’ sake. They’re structural […]
13-12-2025
Ian Naylor
How CTR, dwell time, bounce rate and pages-per-session influence SEO rankings — and practical steps (UX, titles, testing) to improve engagement.
