Category: CRO

21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart—or worse, silently underperforming—you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, and most […]

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16-04-2025

Becky Halls

Google Optimize A/B Testing Is Over – Here’s What to Use Now

Remember when Google Optimize A/B testing was the low-stress way to dip your toes into experimentation? You didn’t need a developer. It integrated (mostly) smoothly with Google Analytics. And, big bonus, it was totally free! Then came the plot twist: Google sunsetted Optimize in September 2023. And just like that, the testing tool that powered […]

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27-02-2025

Becky Halls

8 Top Conversion Rate Optimization Tips to Boost Sales!

Introduction Driving traffic to your website is only half the battle. The real challenge? Turning that traffic into actual customers. That’s why we have put together these top 8 conversion rate optimization tips to help you out! Conversion rate optimization (CRO) is the process of fine-tuning your website to ensure more visitors take action – […]

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26-02-2025

Becky Halls

7 Proven Strategies to Increase Site Conversion

Introduction Getting traffic to your website is one thing, but getting visitors to take action is where the real magic happens. Whether you want more sales, sign-ups, or engagement, the key is to increase site conversion with smart, data-driven strategies. If you’re struggling with high bounce rates, low engagement, or an underperforming website, don’t worry—you’re […]

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25-02-2025

Becky Halls

Strategizing Conversion Rate Optimization Methods

Introduction to Conversion Rate Optimization Methods Driving traffic to your website is only half the battle. If visitors aren’t converting, all that effort is wasted. That’s where conversion rate optimization methods come into play. By fine-tuning your website’s user experience, content, and functionality, you can turn more visitors into paying customers, subscribers, or engaged users. […]

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25-02-2025

Becky Halls

Conversion Rate in Digital Marketing for Clicks to Customers

Introduction You’ve spent time and money driving traffic to your website—but if visitors aren’t converting, what’s the point? That’s where conversion rate in digital marketing becomes a crucial metric. A high conversion rate means more customers, more leads, and better ROI on your marketing efforts. This guide will break down what conversion rate is, why […]

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15-02-2025

Becky Halls

Conversion Rate Optimization Statistics You Need to Know

Introduction Understanding conversion rate optimization statistics is essential for marketers and business owners looking to improve their website’s performance. Whether you’re struggling with low conversion rates, high bounce rates, or ineffective landing pages, leveraging data-driven insights can help you make informed decisions that drive real results. This guide covers the most important conversion rate optimization […]

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15-02-2025

Becky Halls

What Is Conversion Optimization? Your Guide to Business Success

Introduction Attracting visitors to your website is great, but if they don’t take action—whether that’s making a purchase, signing up for a newsletter, or requesting a demo—you’re missing out on valuable opportunities. What is conversion optimization? It’s the process of refining your website and marketing strategies to increase the percentage of visitors who complete a […]

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