Category: CRO

02-06-2025

Becky Halls

Ecommerce SEO: Strategies That Actually Work in 2025

Running an online store is hard enough. Now add Google’s algorithm updates, your competitors’ aggressive PPC campaigns, and an ever-shrinking attention span across the board. Welcome to ecommerce SEO in 2025. But here’s the good news: done right, ecommerce SEO is a sustainable, high-ROI growth channel with no ad spend required. The bad news? It’s […]

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02-06-2025

Becky Halls

Bounce Rate: What It Is, Why It Matters, and How to Fix It

When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]

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06-05-2025

Becky Halls

6 Website Analyzer Tools for 2025

You’ve launched your website. It looks great. You’re getting traffic. But something’s off. Your site’s loading slowly. You’re not ranking on Google. Visitors are bouncing without doing anything. That’s where a website analyzer comes in… Website analyzer tools help you understand why your site isn’t performing, and then show you exactly how to fix it. […]

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06-05-2025

Becky Halls

What Is Conversion Rate Optimization? A Simple Guide

You’ve done the hard part: you’ve got traffic. People are clicking your ads, landing on your website, maybe even scrolling a little. But then… crickets. They’re not signing up. Not buying. Not doing whatever you hoped they’d do. That’s where the magic question comes in: what is conversion rate optimization, and how can it help […]

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06-05-2025

Becky Halls

The 4 Best Conversion Rate Optimisation Platforms

Still pouring traffic into your website and watching it go… nowhere? You’re not alone. High bounce rates, abandoned carts, ignored CTAs – they’re the digital equivalent of a cold shoulder. The fix? A conversion rate optimisation platform that helps you turn passive visitors into active customers. In this guide, we unpack: What a conversion rate […]

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06-05-2025

Becky Halls

Find the Right Conversion Optimization Platform in 2025

If your website is getting traffic but not converting, you don’t need more ads. You need better decisions. That’s where a conversion optimization platform comes in. These tools are built to help you test what works, scrap what doesn’t, and finally turn clicks into customers. Whether you’re trying to lower your bounce rate, increase signups, […]

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21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart—or worse, silently underperforming—you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, and most […]

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16-04-2025

Becky Halls

Google Optimize A/B Testing Is Over – Here’s What to Use Now

Remember when Google Optimize A/B testing was the low-stress way to dip your toes into experimentation? You didn’t need a developer. It integrated (mostly) smoothly with Google Analytics. And, big bonus, it was totally free! Then came the plot twist: Google sunsetted Optimize in September 2023. And just like that, the testing tool that powered […]

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16-04-2025

Becky Halls

Google Optimize Website Alternatives in 2025

So, you searched “Google Optimize website” and ended up here… Fair play – you’re probably trying to figure out how to keep your website running faster, smoother, and better at converting, now that the Google Optimize tool has been sunsetted. First things first: Google Optimize is no longer active as of September 2023.If you were […]

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