About PageTest

Smarter Testing. Simpler Tools. Built for Real People.

PageTest.AI is a conversion rate optimization platform created with a single goal in mind:
Make A/B and multivariate testing so simple, anyone can do it… and actually want to.

We believe you shouldn’t need a developer, a data team, or a background in statistics to run smart website experiments. And yet, for years, that’s exactly what most testing platforms demanded.

So we built something better. Faster. and Friendlier.

Why We Exist

Most marketers know they should be running tests. But between clunky tools, confusing dashboards, and “you need 10,000 visitors a day” gatekeeping, it’s no surprise most sites go untested.

At PageTest.AI, we’re on a mission to change that.
As a conversion rate optimization platform, we make it dead simple to:

  • Set up website A/B tests and multivariate tests in minutes
  • Run real experiments — without needing to touch code
  • Learn what actually works on your site (not just what sounds good in a brainstorm)

Whether you’re testing headlines, buttons, pricing layouts or entire pages, we help you turn guessing into knowing — without the usual technical drama.

Our Ethos

We keep it simple:

  • Clarity over complexity
  • Insight over instinct
  • Progress over perfection

PageTest.AI is built for marketers, founders, teams and creators who care about results and want a faster, smarter way to get them. Whether you’re running a small business or scaling a big one, we give you the tools to test, learn, and grow with confidence.

different types of a/b tests shown on various screens

Meet the Founder: Ian Naylor

PageTest.AI was founded by Ian Naylor, a seasoned entrepreneur with a knack for creating tools that make marketing faster, easier, and smarter.
He’s also the founder of:

  • AppInstitute – a no-code app builder helping over 150,000 small businesses stay connected to their customers
  • Hyperise – a hyper-personalisation platform that helps marketers boost engagement across email, web, and more
  • 3way.social – a platform where users can buy, sell, and exchange backlinks and guest posts to boost SEO and build domain authority

Together, these platforms form a powerful ecosystem — helping marketers drive traffic, personalise user journeys, and optimise conversions without unnecessary complexity.

Ian, when he isn’t spending time getting Star Wars tattoos, is all about building tools that do the hard work behind the scenes so users can focus on what actually matters: results, growth, and staying one step ahead.

Why Trust Us?

We’re not a faceless SaaS. We’re a small, passionate team who test our own stuff religiously, and share what we learn. We care about the little details, like making our UI friendly enough your nan could use it, and our documentation short enough you’ll actually read it.

We’re also committed to doing business that makes a difference. That’s why every time someone signs up for a paid PageTest.AI plan, we sponsor small businesses and entrepreneurs in developing countries — helping people kick-start their ideas and build something of their own.

Because better websites are great. But better opportunities? Even better.

Want to try it?

👉 Create your first test now
Or download our 7-Minute Split Test Guide to get started.

Because testing should feel less like homework… and more like a secret weapon.