15-07-2025

Becky Halls

EEAT or Die

“EEAT or die” might sound a little dramatic (although I bet it caught your attention) but with SEO right now, it’s pretty close to reality. Google isn’t playing around anymore: if you’re not focusing on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), your rankings will sink faster than a rock in quicksand. It feels like the […]