21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart—or worse, silently underperforming—you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, and most […]

21-04-2025

Becky Halls

Why Web UI Testing Should Be Your New Business Superpower

Let’s get real: no one sticks around a janky website. Broken buttons, glitchy menus, slow-loading pages – users won’t send you polite feedback about it. They’ll just bounce. Which is exactly why web UI testing needs to be a non-negotiable part of your development and optimization workflow. Whether you’re launching a new feature, redesigning your […]

01-04-2025

Becky Halls

8 Top Digital Customer Engagement Examples

If you’re wondering how to keep your customers interested after that first click, you’re not alone. Building a loyal audience in the digital world is tricky – competition is high, attention spans are short, and expectations are through the roof. That’s where digital customer engagement comes in. And the best way to understand how it […]

01-04-2025

Becky Halls

Digital Engagement Examples That Actually Work

We hear it all the time: Engage your audience!But what does that actually look like in a digital-first world? And more importantly – how do you do it without sounding like a robot or spamming people into oblivion? That’s where this guide comes in. We’re diving into digital engagement examples that go beyond theory – […]

01-04-2025

Becky Halls

Website Engagement Rate Explained (And Why Yours Might Suck)

If you’re pouring time (and money) into building traffic to your website but no one’s sticking around, that’s a problem. And if you’re not measuring your website engagement rate? That’s an even bigger one. Because traffic alone doesn’t tell the full story. You need to know what people do when they land on your site. […]

01-04-2025

Becky Halls

What Is Digital Customer Engagement & Why It Matters

Let’s be honest, “digital customer engagement” sounds like something a tech consultant says right before they hand you a massive invoice. But it’s actually a lot simpler (and way more useful) than it sounds. So, what is digital customer engagement, really? It’s the way businesses interact with their customers online; across websites, social media, email, […]

03-03-2025

Becky Halls

The Best On Page SEO Strategy for Highest Rankings

Let’s be real—getting your website to rank on Google is no walk in the park. With algorithms constantly evolving, competition growing fiercer, and search engines getting pickier, businesses need a solid on page SEO strategy to stand out. If your site isn’t bringing in traffic, chances are your on-page SEO could use a little (or […]

27-02-2025

Becky Halls

8 Top Conversion Rate Optimization Tips to Boost Sales!

Introduction Driving traffic to your website is only half the battle. The real challenge? Turning that traffic into actual customers. That’s why we have put together these top 8 conversion rate optimization tips to help you out! Conversion rate optimization (CRO) is the process of fine-tuning your website to ensure more visitors take action – […]

27-02-2025

Becky Halls

The Essential On Page SEO Elements You Need to Get Right

If you want your website to rank higher on Google, you need to master on page SEO elements. These are the building blocks of a well-optimized website – without them, even the best content can struggle to be seen. But don’t worry, we’re breaking it all down in a simple, no-jargon way so you can […]

26-02-2025

Becky Halls

7 Proven Strategies to Increase Site Conversion

Introduction Getting traffic to your website is one thing, but getting visitors to take action is where the real magic happens. Whether you want more sales, sign-ups, or engagement, the key is to increase site conversion with smart, data-driven strategies. If you’re struggling with high bounce rates, low engagement, or an underperforming website, don’t worry—you’re […]