22-06-2025
Ian Naylor
Learn how to craft headlines that increase click rates through emotional triggers, clarity, and effective testing strategies.
21-06-2025
Ian Naylor
Learn essential strategies for conversion rate optimization that can transform your website visitors into customers with actionable insights.
16-06-2025
Becky Halls
May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]
02-06-2025
Becky Halls
Running an online store is hard enough. Now add Google’s algorithm updates, your competitors’ aggressive PPC campaigns, and an ever-shrinking attention span across the board. Welcome to ecommerce SEO in 2025. But here’s the good news: done right, ecommerce SEO is a sustainable, high-ROI growth channel with no ad spend required. The bad news? It’s […]
02-06-2025
Becky Halls
When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]
06-05-2025
Becky Halls
You’ve launched your website. It looks great. You’re getting traffic. But something’s off. Your site’s loading slowly. You’re not ranking on Google. Visitors are bouncing without doing anything. That’s where a website analyzer comes in… Website analyzer tools help you understand why your site isn’t performing, and then show you exactly how to fix it. […]
06-05-2025
Becky Halls
You’ve done the hard part: you’ve got traffic. People are clicking your ads, landing on your website, maybe even scrolling a little. But then… crickets. They’re not signing up. Not buying. Not doing whatever you hoped they’d do. That’s where the magic question comes in: what is conversion rate optimization, and how can it help […]
06-05-2025
Becky Halls
Still pouring traffic into your website and watching it go… nowhere? You’re not alone. High bounce rates, abandoned carts, ignored CTAs – they’re the digital equivalent of a cold shoulder. The fix? A conversion rate optimisation platform that helps you turn passive visitors into active customers. In this guide, we unpack: What a conversion rate […]
06-05-2025
Becky Halls
If your website is getting traffic but not converting, you don’t need more ads. You need better decisions. That’s where a conversion optimization platform comes in. These tools are built to help you test what works, scrap what doesn’t, and finally turn clicks into customers. Whether you’re trying to lower your bounce rate, increase signups, […]
21-04-2025
Becky Halls
If you’re in charge of keeping a website from falling apart (or worse, silently underperforming) you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, […]
