Category: GEO

13-12-2025

Becky Halls

The Biggest Marketing Shifts Coming in 2026: What Actually Matters Now

2026 isn’t bringing “the future of marketing.” It’s bringing the correction. The dust is finally settling after years of AI noise, platform changes, and search unpredictability. And we’re now seeing what actually sticks, and the shifts that will shape how marketing teams operate for the next decade… These aren’t trends for trends’ sake. They’re structural […]

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20-10-2025

Becky Halls

How To Optimize for AI in 2025

If you’re reading this, you’re probably scratching your head and asking: “Do I still care about SEO in the age of AI?” The short answer is yes, but how you optimize is rapidly shifting now that GEO is involved… You now need to focus on how to optimize for AI, as well as for humans. […]

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11-09-2025

Becky Halls

Expert Insight: Apple AI’s World Knowledge Answers

If you’re like us and have come across the terms ‘World Knowledge Answers’ and ‘Apple’s AI Search Engine’ and wondered what it’s all about then fear not – we did some research and thought we’d share what we’re gathered so far. We will regularly update our knowledge, as and when further information becomes available, so […]

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04-09-2025

Becky Halls

The Search Visibility Framework: 7 Steps to Win

Quick Takeaways If you only have 60 seconds, here’s the essence of the Search Visibility Framework: Stop chasing rankings alone — focus on visibility across SERP features (featured snippets, AI answers, maps, videos). Audit your top queries — understand where you show up, and where you don’t. Capture featured snippets and AI citations — short […]

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21-08-2025

Becky Halls

Expert Guide: What is LLM.txt?

Why LLM.txt is Suddenly a Big Deal Remember when robots.txt felt like a nerdy side file only devs cared about? Well, say hello to its AI-savvy cousin: LLM.txt. In 2025, Large Language Models (LLMs) like ChatGPT, Claude, and Gemini aren’t just scraping the web – they’re answering for it. If you want your site’s content […]

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12-08-2025

Becky Halls

How to Rank in AI Overview: Strategies for Maximum Visibility

Quick Takeaways If you’re here for the bare essentials on how to rank in AI overview summaries then here’s the key points for you: AI Overview rankings depend on trust, topical authority, and structured formatting. E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) are critical. Content must be scannable with clear answers up front for AI extraction. […]

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12-08-2025

Becky Halls

Does AI Content Rank in Google? The Complete Guide for 2025

Quick Takeaways It’s the question a lot of us ask ourselves: Does AI content rank in Google? And iff you want the answer up front: Yes, AI content can rank in Google – but only if it meets the same quality, relevance, and trust standards applied to human-written content… Google ranks content based on quality […]

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