20-10-2025
Becky Halls
If you’re reading this, you’re probably scratching your head and asking: “Do I still care about SEO in the age of AI?” The short answer is yes, but how you optimize is rapidly shifting now that GEO is involved… You now need to focus on how to optimize for AI, as well as for humans. […]
07-10-2025
Ian Naylor
Explore how semantic search and featured snippets reshape content strategies, enhancing visibility and engagement with AI-driven tools.
11-09-2025
Becky Halls
If you’re like us and have come across the terms ‘World Knowledge Answers’ and ‘Apple’s AI Search Engine’ and wondered what it’s all about then fear not – we did some research and thought we’d share what we’re gathered so far. We will regularly update our knowledge, as and when further information becomes available, so […]
08-09-2025
Ian Naylor
Discover 2025’s top SEO strategies, including AI’s role in search, actionable insights, and how to future-proof your visibility online.
04-09-2025
Becky Halls
Quick Takeaways If you only have 60 seconds, here’s the essence of the Search Visibility Framework: Stop chasing rankings alone — focus on visibility across SERP features (featured snippets, AI answers, maps, videos). Audit your top queries — understand where you show up, and where you don’t. Capture featured snippets and AI citations — short […]
21-08-2025
Becky Halls
Why LLM.txt is Suddenly a Big Deal Remember when robots.txt felt like a nerdy side file only devs cared about? Well, say hello to its AI-savvy cousin: LLM.txt. In 2025, Large Language Models (LLMs) like ChatGPT, Claude, and Gemini aren’t just scraping the web – they’re answering for it. If you want your site’s content […]
12-08-2025
Becky Halls
Quick Takeaways If you’re here for the bare essentials on how to rank in AI overview summaries then here’s the key points for you: AI Overview rankings depend on trust, topical authority, and structured formatting. E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) are critical. Content must be scannable with clear answers up front for AI extraction. […]
12-08-2025
Becky Halls
Quick Takeaways It’s the question a lot of us ask ourselves: Does AI content rank in Google? And iff you want the answer up front: Yes, AI content can rank in Google – but only if it meets the same quality, relevance, and trust standards applied to human-written content… Google ranks content based on quality […]
12-08-2025
Becky Halls
Quick Takeaways Firstly, if you’re short on time (and we won’t judge you if you are), here’s a quick summary of our best AI for SEO article: AI can transform SEO by automating keyword research, content optimization, and competitor analysis. The best AI tools for SEO each have unique strengths — from content generation to […]
12-08-2025
Becky Halls
Quick Takeaways We know the deal – you don’t have enough time to read our full article on how to rank in Google AI Overviews (silent cry) so here’s the essentials up front:: Understand how Google AI Overviews select sources — focus on trust, authority, and topical coverage. Write AI-friendly content — concise, structured, and […]
