GEO Archives - Page 2 of 2

06-08-2025

Becky Halls

LLM Optimization Made Simple: Explore this Playbook

AI didn’t just change search – it changed the way your content is found, used, and cited. If you’re suddenly invisible in traffic reports and wondering where the clicks went, here’s your new reality: it’s not just SEO anymore – it’s LLM optimization (or GEO as some call it) LLM stands for Large Language Models […]

06-08-2025

Becky Halls

What is GEO and Why It’s Replacing SEO

If you’ve been scratching your head lately wondering why your organic traffic has nosedived, you’re not alone. The rise of AI-powered search and Google’s AI Overviews has quietly rewritten the rules of visibility. So, what is GEO, and why is everyone suddenly talking about it? Short for Generative Engine Optimization, GEO is the strategy smart […]

24-07-2025

Ian Naylor

How AI Generates Real-Time Content for A/B Tests

Explore how AI accelerates A/B testing, automating content generation and analysis for faster, data-driven optimization and higher conversion rates.

21-07-2025

Becky Halls

GPTBot: What it Means for SEO and Content Visibility

Contents: What is GPTBot? How GPTBot Works How GPTBot Impacts Your SEO and Visibility Benefits of Allowing GPTBot Downsides of Allowing GPTBot How to Decide Whether to Allow or Block GPTBot Steps to Allow or Block GPTBot Frequently Asked Questions (FAQ) What is GPTBot? GPTBot, introduced by OpenAI in 2023, is a web crawler specifically […]

18-07-2025

Becky Halls

Expert Guide: How to Optimize Content for AI Search Engines

Let’s talk about how to optimize content for AI search engines. As we gradually move deeper into the era of AI-driven search, mastering the art of content optimization for AI search engines is a no-brainer. In 2025, with Google, Bing, and other search engines harnessing advanced AI capabilities, traditional SEO strategies sadly no longer cut […]