28-06-2025
Ian Naylor
Learn how to effectively track engagement metrics to improve user interactions, enhance conversions, and optimize your digital strategies.
26-06-2025
Becky Halls
Here’s a spicy thought to start the day: What if your content ranks (at the moment but maybe not for long) but no one trusts it?Or worse… what if it doesn’t even get cited by AI because it lacks authority? In 2025, SEO isn’t just about keywords – It’s about having an AI Content Optimization […]
26-06-2025
Ian Naylor
Explore how AI tools can optimize website CTAs to boost conversions and save marketers time with personalized and data-driven strategies.
25-06-2025
Becky Halls
Search is evolving faster than your caffeine-fueled Monday morning crawl report. In 2025, if you’re still optimizing just for Google as we knew it, you’re missing a chunk of visibility (and probably some traffic too). The rise of AI-powered engines like ChatGPT, Gemini, Perplexity, and SearchGPT is flipping the rules of the SEO game. So, […]
23-06-2025
Ian Naylor
Explore the differences between free and paid CRO tools, including features, costs, and scalability to boost your website’s conversion rates.
17-06-2025
Ian Naylor
Learn how Time on Page influences SEO and discover strategies to boost user engagement and improve your search rankings.
17-06-2025
Ian Naylor
Boost your website’s conversion rate with seven actionable fixes that enhance user experience, speed, and trust, leading to increased sales.
17-06-2025
Becky Halls
We literally just finished writing our article on the May 2025 Google update (please check it out if your rankings went haywire like ours did!) and then Google went and did it again, and this time, it’s not just another algorithm update or minor tweak. It’s a fundamental shift, a “total rewire” that drastically changes […]
16-06-2025
Becky Halls
May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]
12-06-2025
Ian Naylor
I’m one of the founders of PageTest.AI – the no-code, AI-powered site testing tool built for scrappy startups. A few months ago I was neck-deep in another project (3way.social, an AI backlink tool) when Google dropped a bombshell: Google Optimize was shutting down. Optimize had been “free, relatively easy to set up, and played nicely […]
