16-06-2025

Becky Halls

The BIG Changes in The May 2025 Google Update

May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]

12-06-2025

Ian Naylor

Building PageTest.AI: A Founder’s Journey

I’m one of the founders of PageTest.AI – the no-code, AI-powered site testing tool built for scrappy startups. A few months ago I was neck-deep in another project (3way.social, an AI backlink tool) when Google dropped a bombshell: Google Optimize was shutting down. Optimize had been “free, relatively easy to set up, and played nicely […]

11-06-2025

Becky Halls

Page Ranking Software: Tools That Help You Climb the SERPs

Whether you’re running an ecommerce store, an SEO agency, or a personal blog, one truth holds: if your pages aren’t ranking, your content isn’t working. And while publishing good content is half the battle, knowing where your pages stand in search results (and why) is what gives you the edge. That’s where page ranking software […]

04-06-2025

Becky Halls

How to Start a Website (The Non-Boring Way)

So, you’ve decided to start a website. Whether it’s for your new business, side hustle, personal blog, or the next big ecommerce empire, you’re in the right place. The good news? Starting a website in 2025 is way easier than it was just a few years ago. The bad news? With all the platforms, tools, […]

04-06-2025

Becky Halls

Semantic Search and Why It Matters for SEO in 2025

Remember the days when stuffing a page with keywords like “best shoes UK shoes buy shoes now” actually worked? Yeah, Google’s long moved on… and now it really wants to understand what you mean, not just what you type. Welcome to the world of semantic search. In 2025, if your SEO strategy isn’t aligned with […]

02-06-2025

Becky Halls

Bounce Rate: What It Is, Why It Matters, and How to Fix It

When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]

21-05-2025

Becky Halls

Sustainable eCommerce: Optimize for the Planet and Profits

Introduction ECommerce is booming, but so is its environmental impact. From excessive packaging to carbon-heavy logistics, online shopping isn’t always as convenient for the planet as it is for consumers. Enter sustainable eCommerce; a movement that’s helping businesses rethink their operations to minimize environmental harm while still delivering great products and experiences. For eco-conscious consumers, […]

19-05-2025

Becky Halls

How to Improve Site Ranking in 10 Steps

If you’re struggling to get your website noticed on Google, you’re not alone. We’re right there too if we’re being honest!! “Why isn’t my site ranking?” is one of the most common questions website owners and marketers ask. But here’s the good news… there are clear, proven ways to improve site ranking that don’t require […]

19-05-2025

Becky Halls

Check My SEO Rating: The Smart Way

So, you’ve invested in an SEO service. You’ve updated your content, added keywords, and your site feels sharper than ever. Now you’re wondering: how do I check my SEO ranking and know if any of this actually worked? Good news! Checking your SEO ranking isn’t rocket science. Even better, modern tools make it easy to […]

19-05-2025

Becky Halls

Smart Shopify SEO Optimization Tips

Shopify is a fantastic platform for launching an online store. It’s clean, flexible, and packed with built-in features. But when it comes to Shopify SEO optimization, many store owners hit a wall. They’re left wondering: “Why isn’t my store showing up on Google?” “Why is organic traffic so low?” “Do I need to install 12 […]