08-09-2025
Ian Naylor
Discover 2025’s top SEO strategies, including AI’s role in search, actionable insights, and how to future-proof your visibility online.
04-09-2025
Becky Halls
Quick Takeaways If you only have 60 seconds, here’s the essence of the Search Visibility Framework: Stop chasing rankings alone — focus on visibility across SERP features (featured snippets, AI answers, maps, videos). Audit your top queries — understand where you show up, and where you don’t. Capture featured snippets and AI citations — short […]
23-08-2025
Ian Naylor
AI tools streamline conversion testing for high-traffic sites, enabling faster optimizations and improved revenue through data-driven insights.
21-08-2025
Becky Halls
Why LLM.txt is Suddenly a Big Deal Remember when robots.txt felt like a nerdy side file only devs cared about? Well, say hello to its AI-savvy cousin: LLM.txt. In 2025, Large Language Models (LLMs) like ChatGPT, Claude, and Gemini aren’t just scraping the web – they’re answering for it. If you want your site’s content […]
19-08-2025
Ian Naylor
Explore the critical differences between mobile and desktop keywords, including user intent, search behavior, and effective optimization strategies.
18-08-2025
Ian Naylor
Learn effective strategies for testing dynamic headlines to enhance user engagement and conversion rates through clear goals and AI tools.
12-08-2025
Becky Halls
Quick Takeaways It’s the question a lot of us ask ourselves: Does AI content rank in Google? And iff you want the answer up front: Yes, AI content can rank in Google – but only if it meets the same quality, relevance, and trust standards applied to human-written content… Google ranks content based on quality […]
12-08-2025
Becky Halls
Quick Takeaways Firstly, if you’re short on time (and we won’t judge you if you are), here’s a quick summary of our best AI for SEO article: AI can transform SEO by automating keyword research, content optimization, and competitor analysis. The best AI tools for SEO each have unique strengths — from content generation to […]
21-07-2025
Becky Halls
Contents: What is GPTBot? How GPTBot Works How GPTBot Impacts Your SEO and Visibility Benefits of Allowing GPTBot Downsides of Allowing GPTBot How to Decide Whether to Allow or Block GPTBot Steps to Allow or Block GPTBot Frequently Asked Questions (FAQ) What is GPTBot? GPTBot, introduced by OpenAI in 2023, is a web crawler specifically […]
20-07-2025
Ian Naylor
Core Web Vitals, including loading speed and layout stability, are crucial for enhancing mobile user experience and boosting conversion rates.
