Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

31-08-2026

Becky Halls

VWO alternatives: an honest comparison for 2026

VWO is a good platform. (Let’s get that out of the way first, because most pages titled “VWO alternative” are written by people pretending otherwise!) It holds 4.4 on G2 across more than 900 reviews, it’s used by 3,000+ brands, and it bundles A/B testing, heatmaps, session recordings, surveys, feature flags and personalization into one […]

31-08-2026

Becky Halls

A/B testing platform comparison for 2026 (with prices)

I spent a morning trying to find out what the major A/B testing platforms cost in 2026… Four of them wouldn’t tell me – no matter how long I tried to find the information! Hence why this A/B testing platform comparison was written! Not “contact us for volume pricing”. No number at all, anywhere, for […]

14-01-2026

Becky Halls

Get More Customers from AI, Search, Social & Shopping (Without Chasing Every New Platform)

Most businesses are still optimising as if customers discover them in one place… But, they don’t. These days, people find products and services through AI answers, search engines, social feeds, and shopping platforms – often in the same journey. If your optimisation only works in one of those channels, you’re leaving customers behind. This guide […]

13-01-2026

Becky Halls

What Platforms Offer Built-In On Page SEO Features?

Most platforms now claim to be SEO-friendly. Fewer actually give you useful, built-in on-page SEO features that help pages rank, convert, and stay competitive in 2026. So exactly what platforms offer built-in on page SEO features straight out of the box? And just as importantly, where do their limitations start? Let’s break it down properly… […]

13-01-2026

Becky Halls

The AI Skills You Actually Need to Learn for 2026

Most people are collecting AI skills like souvenirs: A bit of prompting. A few tool demos. Maybe an automation or two… (you know the deal!)What you end up with is: No system. No progression. No real edge. That’s why so many people feel busy with AI but not meaningfully ahead. The reality is that AI […]

11-01-2026

Becky Halls

Do we need a whole new SEO strategy for AI?

So do you need a whole new SEO strategy for AI? Well… Not a whole new strategy: A sharper version of the same strategy. AI-powered search (AI Overviews, AI Mode, chat-style discovery) changes how people consume answers, but it doesn’t change what the systems are trying to do: surface the most useful content for a […]

11-01-2026

Becky Halls

How to Build a Smarter Content Plan with AI

AI content planning has made content creation faster than ever – that part’s obvious. But what’s less obvious is this: speed without direction just creates more noise. Plenty of teams are pumping out content with ChatGPT and still seeing flat engagement, weak conversions, or inconsistent results. The issue isn’t the tool. It’s the lack of […]

11-01-2026

Becky Halls

Why AI Content Is Burning Out Audiences (and the System Replacing It)

AI-generated content didn’t fail because the technology was bad. It failed because people used it badly. Over the last two years, the internet has been flooded with content that looks fine on the surface but quietly underperforms. Traffic drops. Engagement falls. Conversion rates stall. And audiences bounce faster than ever. This isn’t an opinion. We’re […]

13-12-2025

Becky Halls

The Biggest Marketing Shifts Coming in 2026: What Actually Matters Now

2026 isn’t bringing “the future of marketing.” It’s bringing the correction. The dust is finally settling after years of AI noise, platform changes, and search unpredictability. And we’re now seeing what actually sticks, and the shifts that will shape how marketing teams operate for the next decade… These aren’t trends for trends’ sake. They’re structural […]

28-11-2025

Becky Halls

AI Social Media: How to Prepare for 2026

AI social media has flipped regular social media on its head! Not slowly. Not subtly. Completely!Feeds are now prediction engines. Creators are using AI in their workflows. Platforms are ranking content based on behaviour signals and semantic meaning rather than hashtags alone. And the gap between brands who adopt AI early and brands who don’t […]