Becky Halls, Author at PageTest.AI

16-04-2025

Becky Halls

Top Google Optimize Website Alternatives in 2025

So, you searched “Google Optimize website” and ended up here… Fair play – you’re probably trying to figure out how to keep your website running faster, smoother, and better at converting, now that the Google Optimize tool has been sunsetted. First things first: Google Optimize is no longer active as of September 2023.If you were […]

16-04-2025

Becky Halls

The Google Optimize Tool is Gone… Now What?

The Google Optimize tool had one job – make A/B testing less scary. And for many marketers, UX folks, and SEO nerds, it did just that. It was free, relatively easy to set up, and played nicely with Google Analytics. Then Google pulled the plug. And just like that, a chunk of your website optimization […]

15-04-2025

Becky Halls

Nail Your Website Title (Or Risk Being Ignored)

Let’s be real, nobody gets excited about writing a website title. It’s not as fun as designing a homepage or obsessing over your brand’s perfect shade of green. But when it comes to On-page SEO? Your website title is kind of a big deal. It’s the first thing people see in search results. It’s what […]

14-04-2025

Becky Halls

Google Optimize Alternatives: What to Use in 2025

RIP Google Optimize. You had a good run. You were simple, free, and gave us a taste of what A/B testing could be without annihilating our budgets. But as of September 2023, you’ve officially joined the Google Graveyard alongside Google+, Reader, and Inbox. So now what? If you’re one of the many marketers, SEOs, or […]

02-04-2025

Becky Halls

10 Simple Tips to Generate Traffic on Website

If you’ve launched a shiny new website only to be met with the sound of digital crickets, you’re not alone. One of the biggest challenges for any website owner is figuring out how to generate traffic on website without relying solely on luck or pouring money into paid ads. Luckily, there are proven strategies that […]

02-04-2025

Becky Halls

10 Smart Ways to Get Traffic to a Website

If you’ve built a brilliant website but your visitor count is stuck in the single digits, you’re not alone. One of the biggest challenges faced by business owners and bloggers is figuring out how to get traffic to a website. Good news: it doesn’t require wizardry or a massive budget. It just takes the right […]

01-04-2025

Becky Halls

8 Top Digital Customer Engagement Examples

If you’re wondering how to keep your customers interested after that first click, you’re not alone. Building a loyal audience in the digital world is tricky – competition is high, attention spans are short, and expectations are through the roof. That’s where digital customer engagement comes in. And the best way to understand how it […]

01-04-2025

Becky Halls

Digital Engagement Examples That Actually Work

We hear it all the time: Engage your audience!But what does that actually look like in a digital-first world? And more importantly – how do you do it without sounding like a robot or spamming people into oblivion? That’s where this guide comes in. We’re diving into digital engagement examples that go beyond theory – […]

01-04-2025

Becky Halls

Website Engagement Rate Explained (And Why Yours Might Suck)

If you’re pouring time (and money) into building traffic to your website but no one’s sticking around, that’s a problem. And if you’re not measuring your website engagement rate? That’s an even bigger one. Because traffic alone doesn’t tell the full story. You need to know what people do when they land on your site. […]

01-04-2025

Becky Halls

What Is Digital Customer Engagement & Why It Matters

Let’s be honest, “digital customer engagement” sounds like something a tech consultant says right before they hand you a massive invoice. But it’s actually a lot simpler (and way more useful) than it sounds. So, what is digital customer engagement, really? It’s the way businesses interact with their customers online; across websites, social media, email, […]