Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

18-07-2025

Becky Halls

Expert Guide: Image SEO for Search in 2025

When we talk about SEO, text content usually gets all the attention. But with visual search and user experience becoming increasingly critical, Image SEO has become a crucial strategy for gaining traffic, boosting engagement, and driving conversions in 2025. So… We are here to show you how image SEO can easily be added to your […]

15-07-2025

Becky Halls

EEAT or Die

“EEAT or die” might sound a little dramatic (although I bet it caught your attention) but with SEO right now, it’s pretty close to reality. Google isn’t playing around anymore: if you’re not focusing on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), your rankings will sink faster than a rock in quicksand. It feels like the […]

26-06-2025

Becky Halls

Is Your AI Content Optimization Strategy Built on Trust, or Just Keywords?

Here’s a spicy thought to start the day: What if your content ranks (at the moment but maybe not for long) but no one trusts it?Or worse… what if it doesn’t even get cited by AI because it lacks authority? In 2025, SEO isn’t just about keywords – It’s about having an AI Content Optimization […]

25-06-2025

Becky Halls

The Future of SEO: How to Optimize Content For AI Search Engines

Search is evolving faster than your caffeine-fueled Monday morning crawl report. In 2025, if you’re still optimizing just for Google as we knew it, you’re missing a chunk of visibility (and probably some traffic too). The rise of AI-powered engines like ChatGPT, Gemini, Perplexity, and SearchGPT is flipping the rules of the SEO game. So, […]

17-06-2025

Becky Halls

AI Mode & Deep Search: Google’s Big Shift

We literally just finished writing our article on the May 2025 Google update (please check it out if your rankings went haywire like ours did!) and then Google went and did it again, and this time, it’s not just another algorithm update or minor tweak. It’s a fundamental shift, a “total rewire” that drastically changes […]

16-06-2025

Becky Halls

The BIG Changes in The May 2025 Google Update

May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]

11-06-2025

Becky Halls

Page Ranking Software: Tools That Help You Climb the SERPs

Whether you’re running an ecommerce store, an SEO agency, or a personal blog, one truth holds: if your pages aren’t ranking, your content isn’t working. And while publishing good content is half the battle, knowing where your pages stand in search results (and why) is what gives you the edge. That’s where page ranking software […]

04-06-2025

Becky Halls

Userlytics for Growth-Focused UX Teams

In the never-ending race to win users and search engines alike, one thing is becoming crystal clear: UX and SEO aren’t separate silos – they’re two sides of the same conversion coin. And that’s where platforms like Userlytics shine. If you’re a UX researcher or SEO strategist tired of guesswork and ready to base your […]

04-06-2025

Becky Halls

How to Start a Website (The Non-Boring Way)

So, you’ve decided to start a website. Whether it’s for your new business, side hustle, personal blog, or the next big ecommerce empire, you’re in the right place. The good news? Starting a website in 2025 is way easier than it was just a few years ago. The bad news? With all the platforms, tools, […]

04-06-2025

Becky Halls

Semantic Search and Why It Matters for SEO in 2025

Remember the days when stuffing a page with keywords like “best shoes UK shoes buy shoes now” actually worked? Yeah, Google’s long moved on… and now it really wants to understand what you mean, not just what you type. Welcome to the world of semantic search. In 2025, if your SEO strategy isn’t aligned with […]