Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

24-11-2025

Becky Halls

How Social Media Marketing Will Change in 2026: Stop Posting, Start Getting Found

Social media is no longer a place people visit after they have finished “real” research. For a huge chunk of users, especially under 35, TikTok, Instagram, YouTube and Reddit are where research starts: which product to buy, which tool to try, what restaurant to visit, how to fix a problem. In 2025, almost two thirds […]

20-10-2025

Becky Halls

How To Optimize for AI in 2025

If you’re reading this, you’re probably scratching your head and asking: “Do I still care about SEO in the age of AI?” The short answer is yes, but how you optimize is rapidly shifting now that GEO is involved… You now need to focus on how to optimize for AI, as well as for humans. […]

08-10-2025

Becky Halls

Web Page Analyzer: The Smartest Way to Spot What’s Working

Ever looked at your website and thought, “It looks great… but why isn’t it converting?”That’s where a web page analyzer steps in. Think of it as your digital detective that’s scanning every detail of your site, uncovering what’s helping (and hurting) your performance, and giving you clear, actionable insights to fix it. Whether you’re chasing […]

08-10-2025

Becky Halls

The Best Multivariate Testing Tool for 2026

When it comes to improving your website, guessing what works really isn’t the way to go. Your visitors don’t care what you think works — they care about what feels right to them. And that’s where a multivariate testing tool comes in! Unlike simple A/B testing (where you test one change at a time), multivariate […]

03-10-2025

Becky Halls

Web Page Ranking Software: The 2026 Guide to Smarter SEO

If you’re here trying to grow your website, you already know that rankings matter. But keeping track of where your pages land in Google can feel like chasing shadows. One week you’re on page one, the next you’re nowhere to be found! That’s where web page ranking software comes in. Instead of relying on guesswork […]

03-10-2025

Becky Halls

Google AB Testing Alternatives: 8 Tools Compared in 2026

RIP Google Optimize. You had a good run. You were simple, free, and gave us a taste of what A/B testing could be without annihilating our budgets. But as of September 2023, you’ve officially joined the Google Graveyard alongside Google+, Reader, and Inbox. That was 3 years ago. The market that rushed in to fill […]

11-09-2025

Becky Halls

Expert Insight: Apple AI’s World Knowledge Answers

If you’re like us and have come across the terms ‘World Knowledge Answers’ and ‘Apple’s AI Search Engine’ and wondered what it’s all about then fear not – we did some research and thought we’d share what we’re gathered so far. We will regularly update our knowledge, as and when further information becomes available, so […]

04-09-2025

Becky Halls

The Search Visibility Framework: 7 Steps to Win

Quick Takeaways If you only have 60 seconds, here’s the essence of the Search Visibility Framework: Stop chasing rankings alone — focus on visibility across SERP features (featured snippets, AI answers, maps, videos). Audit your top queries — understand where you show up, and where you don’t. Capture featured snippets and AI citations — short […]

21-08-2025

Becky Halls

Expert Guide: What is LLM.txt?

Why LLM.txt is Suddenly a Big Deal Remember when robots.txt felt like a nerdy side file only devs cared about? Well, say hello to its AI-savvy cousin: LLM.txt. In 2025, Large Language Models (LLMs) like ChatGPT, Claude, and Gemini aren’t just scraping the web – they’re answering for it. If you want your site’s content […]

12-08-2025

Becky Halls

How to Rank in AI Overview: Strategies for Maximum Visibility

Quick Takeaways If you’re here for the bare essentials on how to rank in AI overview summaries then here’s the key points for you: AI Overview rankings depend on trust, topical authority, and structured formatting. E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) are critical. Content must be scannable with clear answers up front for AI extraction. […]