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Cumulative Layout Shift: Debugging Guide

31-10-2026

Ian Naylor

Cumulative Layout Shift: Debugging Guide

Fix layout shifts by setting media dimensions, reserving ad/embed space, optimizing fonts, and using Chrome DevTools and PerformanceObserver to lower CLS.

Google Analytics 4 for Video Engagement Tracking

31-10-2026

Ian Naylor

Google Analytics 4 for Video Engagement Tracking

Track plays, progress (10/25/50/75%) and completions automatically with GA4 Enhanced Measurement; register custom dimensions and build reports to analyze drop-offs and conversion impact.

How Internal Links Boost Conversions

29-10-2026

Ian Naylor

How Internal Links Boost Conversions

Strategic internal links guide users, improve SEO, and turn site navigation into measurable conversion growth.

How Search Intent Impacts Conversions

29-10-2026

Ian Naylor

How Search Intent Impacts Conversions

Aligning content to search intent is the most effective way to turn traffic into customers and reduce bounce rates.

Why Fixed A/B Tests Are Losing Ground to Adaptive Bandits

28-10-2026

Becky Halls

Why Fixed A/B Tests Are Losing Ground to Adaptive Bandits

A growing argument in CRO circles this year is that the classic 50/50 A/B test is starting to show its age, and that AI-driven “bandit” algorithms are the better default. There’s a real case behind that argument. There’s also a real case for ignoring it if you’re not the audience it’s written for. Here’s both […]

CROLabs Just Launched an AI That Runs Your A/B Tests For You. Here’s What It Actually Does

28-10-2026

Becky Halls

CROLabs Just Launched an AI That Runs Your A/B Tests For You. Here’s What It Actually Does

A new entrant called CROLabs is pitching something bolder than most testing tools: multi-agent AI that finds the weak spots on your site, builds the fix, and runs the test on its own, with far less setup than a traditional platform asks for. We looked past the pitch to what it actually does, who it’s […]




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