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The Biggest Marketing Shifts Coming in 2026: What Actually Matters Now

13-12-2025

Becky Halls

The Biggest Marketing Shifts Coming in 2026: What Actually Matters Now

2026 isn’t bringing “the future of marketing.” It’s bringing the correction. The dust is finally settling after years of AI noise, platform changes, and search unpredictability. And we’re now seeing what actually sticks, and the shifts that will shape how marketing teams operate for the next decade… These aren’t trends for trends’ sake. They’re structural […]

AI Social Media: How to Prepare for 2026

28-11-2025

Becky Halls

AI Social Media: How to Prepare for 2026

AI social media has flipped regular social media on its head! Not slowly. Not subtly. Completely!Feeds are now prediction engines. Creators are using AI in their workflows. Platforms are ranking content based on behaviour signals and semantic meaning rather than hashtags alone. And the gap between brands who adopt AI early and brands who don’t […]

24-11-2025

Becky Halls

How Social Media Marketing Will Change in 2026: Stop Posting, Start Getting Found

Social media is no longer a place people visit after they have finished “real” research. For a huge chunk of users, especially under 35, TikTok, Instagram, YouTube and Reddit are where research starts: which product to buy, which tool to try, what restaurant to visit, how to fix a problem. In 2025, almost two thirds […]

Power Words for Emotional Headlines

06-08-2025

Ian Naylor

Power Words for Emotional Headlines

Unlock the power of emotional headlines with strategic word choices that boost engagement and conversions by connecting with your audience’s feelings.

The 2025 Ultimate Guide to Web Testing Tools

15-07-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart (or worse, silently underperforming) you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, […]

Digital Engagement Examples That Actually Work

30-06-2025

Becky Halls

Digital Engagement Examples That Actually Work

‘Engage your audience!’ I’m guessing you’ve heard that more than a few times by now. But what does that actually look like in 2025? And more importantly,  how do you do it without sounding like a robot (don’t overdo the AI!), spamming people so much that they block you, or spending a fortune on marketing […]




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