Our Blog

How to Optimize Your Content for SGE and GEO

04-04-2026

Ian Naylor

How to Optimize Your Content for SGE and GEO

Discover strategies to optimize your content for traditional SEO, Google’s SGE, and GEO to stay ahead in AI-driven search engines.

Semantic Search and Featured Snippets: Connection

03-03-2026

Ian Naylor

Semantic Search and Featured Snippets: Connection

Explore how semantic search and featured snippets reshape content strategies, enhancing visibility and engagement with AI-driven tools.

How to Win SEO in 2026: AI-Aware Strategies

03-02-2026

Ian Naylor

How to Win SEO in 2026: AI-Aware Strategies

Discover 2026’s top SEO strategies, including AI’s role in search, actionable insights, and how to future-proof your visibility online.

Get More Customers from AI, Search, Social & Shopping (Without Chasing Every New Platform)

14-01-2026

Becky Halls

Get More Customers from AI, Search, Social & Shopping (Without Chasing Every New Platform)

Most businesses are still optimising as if customers discover them in one place… But, they don’t. These days, people find products and services through AI answers, search engines, social feeds, and shopping platforms – often in the same journey. If your optimisation only works in one of those channels, you’re leaving customers behind. This guide […]

Do we need a whole new SEO strategy for AI?

11-01-2026

Becky Halls

Do we need a whole new SEO strategy for AI?

So do you need a whole new SEO strategy for AI? Well… Not a whole new strategy: A sharper version of the same strategy. AI-powered search (AI Overviews, AI Mode, chat-style discovery) changes how people consume answers, but it doesn’t change what the systems are trying to do: surface the most useful content for a […]

The Biggest Marketing Shifts Coming in 2026: What Actually Matters Now

13-12-2025

Becky Halls

The Biggest Marketing Shifts Coming in 2026: What Actually Matters Now

2026 isn’t bringing “the future of marketing.” It’s bringing the correction. The dust is finally settling after years of AI noise, platform changes, and search unpredictability. And we’re now seeing what actually sticks, and the shifts that will shape how marketing teams operate for the next decade… These aren’t trends for trends’ sake. They’re structural […]




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