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Website Engagement Rate Explained (And Why Yours Might Suck)

07-09-2026

Becky Halls

Website Engagement Rate Explained (And Why Yours Might Suck)

If you’re pouring time (and money) into building traffic to your website but no one’s sticking around, that’s a problem. And if you’re not measuring your website engagement rate? That’s an even bigger one. Because traffic alone doesn’t tell the full story. You need to know what people do when they land on your site. […]

The Biggest Marketing Shifts Coming in 2026: What Actually Matters Now

13-12-2025

Becky Halls

The Biggest Marketing Shifts Coming in 2026: What Actually Matters Now

2026 isn’t bringing “the future of marketing.” It’s bringing the correction. The dust is finally settling after years of AI noise, platform changes, and search unpredictability. And we’re now seeing what actually sticks, and the shifts that will shape how marketing teams operate for the next decade… These aren’t trends for trends’ sake. They’re structural […]

AI Social Media: How to Prepare for 2026

28-11-2025

Becky Halls

AI Social Media: How to Prepare for 2026

AI social media has flipped regular social media on its head! Not slowly. Not subtly. Completely!Feeds are now prediction engines. Creators are using AI in their workflows. Platforms are ranking content based on behaviour signals and semantic meaning rather than hashtags alone. And the gap between brands who adopt AI early and brands who don’t […]

Power Words for Emotional Headlines

06-08-2025

Ian Naylor

Power Words for Emotional Headlines

Unlock the power of emotional headlines with strategic word choices that boost engagement and conversions by connecting with your audience’s feelings.

Digital Engagement Examples That Actually Work

30-06-2025

Becky Halls

Digital Engagement Examples That Actually Work

‘Engage your audience!’ I’m guessing you’ve heard that more than a few times by now. But what does that actually look like in 2025? And more importantly,  how do you do it without sounding like a robot (don’t overdo the AI!), spamming people so much that they block you, or spending a fortune on marketing […]

Simple Steps to Build a Complete SEO Strategy

30-06-2025

Becky Halls

Simple Steps to Build a Complete SEO Strategy

SEO is one of those things everyone knows they should be doing, but very few actually get right – especially as things move fast in the SEO world and what may have been your strategy in 2021 definitely won’t cut it now! Website owners used to get away with stuffing their content with keywords or […]




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