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Bounce Rate: What It Is, Why It Matters, and How to Fix It

02-06-2025

Becky Halls

Bounce Rate: What It Is, Why It Matters, and How to Fix It

When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]

Sample Size Calculator for Smarter Testing

01-06-2025

Becky Halls

Sample Size Calculator for Smarter Testing

Running an A/B test without a sample size calculator is like trying to bake a cake without knowing the recipe. You might get lucky, but chances are, things won’t rise the way you hoped. Whether you’re tweaking your landing page CTA or testing out headline variations, knowing how many users you need for a reliable […]

Sustainable eCommerce: Optimize for the Planet and Profits

21-05-2025

Becky Halls

Sustainable eCommerce: Optimize for the Planet and Profits

Introduction ECommerce is booming, but so is its environmental impact. From excessive packaging to carbon-heavy logistics, online shopping isn’t always as convenient for the planet as it is for consumers. Enter sustainable eCommerce; a movement that’s helping businesses rethink their operations to minimize environmental harm while still delivering great products and experiences. For eco-conscious consumers, […]

How to Improve Site Ranking in 10 Steps

19-05-2025

Becky Halls

How to Improve Site Ranking in 10 Steps

If you’re struggling to get your website noticed on Google, you’re not alone. “Why isn’t my site ranking?” is one of the most common questions website owners and marketers ask. But here’s the good news… there are clear, proven ways to improve site ranking that don’t require a massive budget or a team of developers. […]

Check My SEO Rating: The Smart Way

19-05-2025

Becky Halls

Check My SEO Rating: The Smart Way

So, you’ve invested in an SEO service. You’ve updated your content, added keywords, and your site feels sharper than ever. Now you’re wondering: how do I check my SEO ranking and know if any of this actually worked? Good news! Checking your SEO ranking isn’t rocket science. Even better, modern tools make it easy to […]

Smart Shopify SEO Optimization Tips

19-05-2025

Becky Halls

Smart Shopify SEO Optimization Tips

Shopify is a fantastic platform for launching an online store. It’s clean, flexible, and packed with built-in features. But when it comes to Shopify SEO optimization, many store owners hit a wall. They’re left wondering: “Why isn’t my store showing up on Google?” “Why is organic traffic so low?” “Do I need to install 12 […]




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