17-07-2025
Ian Naylor
Effective website navigation is crucial for user experience and conversions; learn strategies to optimize it for better results.
15-07-2025
Becky Halls
“EEAT or die” might sound a little dramatic (although I bet it caught your attention) but with SEO right now, it’s pretty close to reality. Google isn’t playing around anymore: if you’re not focusing on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), your rankings will sink faster than a rock in quicksand. It feels like the […]
28-06-2025
Ian Naylor
Learn how to effectively track engagement metrics to improve user interactions, enhance conversions, and optimize your digital strategies.
27-06-2025
Ian Naylor
Explore how AI tools can analyze user behavior and intent to enhance content, improve user experience, and increase conversions.
26-06-2025
Becky Halls
Here’s a spicy thought to start the day: What if your content ranks (at the moment but maybe not for long) but no one trusts it?Or worse… what if it doesn’t even get cited by AI because it lacks authority? In 2025, SEO isn’t just about keywords – It’s about having an AI Content Optimization […]
25-06-2025
Becky Halls
Search is evolving faster than your caffeine-fueled Monday morning crawl report. In 2025, if you’re still optimizing just for Google as we knew it, you’re missing a chunk of visibility (and probably some traffic too). The rise of AI-powered engines like ChatGPT, Gemini, Perplexity, and SearchGPT is flipping the rules of the SEO game. So, […]
17-06-2025
Ian Naylor
Explore how Google Analytics 4 enables effective cross-device tracking, unifying user data for better insights and marketing strategies.
17-06-2025
Ian Naylor
Learn how Time on Page influences SEO and discover strategies to boost user engagement and improve your search rankings.
17-06-2025
Becky Halls
We literally just finished writing our article on the May 2025 Google update (please check it out if your rankings went haywire like ours did!) and then Google went and did it again, and this time, it’s not just another algorithm update or minor tweak. It’s a fundamental shift, a “total rewire” that drastically changes […]
16-06-2025
Becky Halls
May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]
