UX Archives - Page 3 of 5

02-06-2025

Becky Halls

Bounce Rate: What It Is, Why It Matters, and How to Fix It

When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]

13-05-2025

Becky Halls

Web Page Testing Automation: Smarter, Faster Testing

Let’s talk about web page testing automation and why we need it… If we had to manually test every tweak on our websites we’d be stuck in a slow, error-prone nightmare. We might catch some broken elements or layout quirks, but what about page speed regressions? SEO flags? Conflicting updates across browsers? Web page testing […]

13-05-2025

Becky Halls

Web Page Test Strategies for 2025

It’s mid 2025 and the web page test isn’t just about measuring load times anymore – it’s far more than that… It’s about understanding how your page performs, feels, and converts, for real users, across devices, in real time. Google has made Core Web Vitals a permanent fixture in the ranking algorithm, user expectations are […]

13-05-2025

Becky Halls

Why Every Business Needs a Website Analyzer Tool

Let’s be honest, most websites are underperforming and no one knows why. You launch the thing, promote it, and wait for leads or sales… but the results are underwhelming. Sound familiar? That’s exactly why using a website analyzer tool is a game-changer. It helps you dig into what’s really going on behind the scenes: from […]

06-05-2025

Becky Halls

6 Website Analyzer Tools for 2025

You’ve launched your website. It looks great. You’re getting traffic. But something’s off. Your site’s loading slowly. You’re not ranking on Google. Visitors are bouncing without doing anything. That’s where a website analyzer comes in… Website analyzer tools help you understand why your site isn’t performing, and then show you exactly how to fix it. […]

21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart (or worse, silently underperforming) you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, […]

21-04-2025

Becky Halls

Why Web UI Testing Should Be Your Business Superpower

Let’s get real: no one sticks around a janky website. Broken buttons, glitchy menus, slow-loading pages – users won’t send you polite feedback about it. They’ll just bounce. Which is exactly why web UI testing needs to be a non-negotiable part of your development and optimization workflow. Whether you’re launching a new feature, redesigning your […]

01-04-2025

Becky Halls

8 Digital Customer Engagement Examples for 2025

If you’re wondering how to keep your customers interested after that first click, you’re not alone. Building a loyal audience in the digital world is tricky – competition is high, attention spans are short, and expectations are through the roof. That’s where digital customer engagement comes in. And the best way to understand how it […]

01-04-2025

Becky Halls

Digital Engagement Examples That Actually Work

‘Engage your audience!’ I’m guessing you’ve heard that more than a few times by now. But what does that actually look like in 2025? And more importantly, how do you do it without sounding like a robot (don’t overdo the AI!), spamming people so much that they block you, or spending a fortune on marketing […]

01-04-2025

Becky Halls

Website Engagement Rate Explained (And Why Yours Might Suck)

If you’re pouring time (and money) into building traffic to your website but no one’s sticking around, that’s a problem. And if you’re not measuring your website engagement rate? That’s an even bigger one. Because traffic alone doesn’t tell the full story. You need to know what people do when they land on your site. […]