Category: AI

12-08-2025

Becky Halls

Expert Guide: How to Rank in AI Results

How to Rank in AI Results – Quick Takeaways We are all short of time these days so if you don’t have time to read our full article and just want the highlights on how to rank in AI results, here’s your TL;DR: Understand how AI results work — Large Language Models (LLMs) like ChatGPT […]

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07-08-2025

Becky Halls

What is Answer Engine Optimization (AEO)?

We’ve officially entered the “Just Give Me the Answer” era of search. Users don’t want 10 blue links and a 2,000-word blog post. They want the answer, right now. Whether it’s Google’s AI Overviews, Bing Copilot, Perplexity AI, or ChatGPT with browsing enabled, one thing is clear: search engines are turning into answer engines. And […]

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06-08-2025

Becky Halls

LLM Optimization Made Simple: Explore this Playbook

AI didn’t just change search – it changed the way your content is found, used, and cited. If you’re suddenly invisible in traffic reports and wondering where the clicks went, here’s your new reality: it’s not just SEO anymore – it’s LLM optimization (or GEO as some call it) LLM stands for Large Language Models […]

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06-08-2025

Becky Halls

What is GEO and Why It’s Replacing SEO

If you’ve been scratching your head lately wondering why your organic traffic has nosedived, you’re not alone. The rise of AI-powered search and Google’s AI Overviews has quietly rewritten the rules of visibility. So, what is GEO, and why is everyone suddenly talking about it? Short for Generative Engine Optimization, GEO is the strategy smart […]

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21-07-2025

Becky Halls

GPTBot: What it Means for SEO and Content Visibility

Contents: What is GPTBot? How GPTBot Works How GPTBot Impacts Your SEO and Visibility Benefits of Allowing GPTBot Downsides of Allowing GPTBot How to Decide Whether to Allow or Block GPTBot Steps to Allow or Block GPTBot Frequently Asked Questions (FAQ) What is GPTBot? GPTBot, introduced by OpenAI in 2023, is a web crawler specifically […]

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