Category: AI

21-07-2025

Becky Halls

GPTBot: What it Means for SEO and Content Visibility

Contents: What is GPTBot? How GPTBot Works How GPTBot Impacts Your SEO and Visibility Benefits of Allowing GPTBot Downsides of Allowing GPTBot How to Decide Whether to Allow or Block GPTBot Steps to Allow or Block GPTBot Frequently Asked Questions (FAQ) What is GPTBot? GPTBot, introduced by OpenAI in 2023, is a web crawler specifically […]

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18-07-2025

Becky Halls

Expert Guide: How to Optimize Content for AI Search Engines

Let’s talk about how to optimize content for AI search engines. As we gradually move deeper into the era of AI-driven search, mastering the art of content optimization for AI search engines is a no-brainer. In 2025, with Google, Bing, and other search engines harnessing advanced AI capabilities, traditional SEO strategies sadly no longer cut […]

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15-07-2025

Becky Halls

EEAT or Die

“EEAT or die” might sound a little dramatic (although I bet it caught your attention) but with SEO right now, it’s pretty close to reality. Google isn’t playing around anymore: if you’re not focusing on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), your rankings will sink faster than a rock in quicksand. It feels like the […]

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