CRO Archives - Page 4 of 5

16-04-2025

Becky Halls

Google Optimize A/B Testing Is Over – Here’s What to Use Now

When Google pulled the plug on Google Optimize back in 2023, marketers everywhere let out a collective groan. Google Optimize AB testing was free, easy to use, and didn’t require a developer on standby — basically, the A/B testing comfort blanket for thousands of websites. Fast-forward to 2026 (well almost…), and we’ve learned two big […]

16-04-2025

Becky Halls

Google Optimize Website Alternatives in 2025

So, you searched “Google Optimize website” and ended up here… Fair play – you’re probably trying to figure out how to keep your website running faster, smoother, and better at converting, now that the Google Optimize tool has been sunsetted. First things first (in case you missed all the news): Google Optimize is no longer […]

16-04-2025

Becky Halls

The Google Optimize Tool is Gone… Now What?

The Google Optimize tool had one job – make A/B testing less scary. And for many marketers, UX folks, and SEO nerds, it did just that. It was free, relatively easy to set up, and played nicely with Google Analytics. Then Google pulled the plug. And just like that, a chunk of your website optimization […]

27-02-2025

Becky Halls

8 Conversion Rate Optimization Tips to Boost Sales!

Introduction Driving traffic to your website is only half the battle. The real challenge? Turning that traffic into actual customers. That’s why we have put together these top 8 conversion rate optimization tips to help you out! Conversion rate optimization (CRO) is the process of fine-tuning your website to ensure more visitors take action – […]

26-02-2025

Becky Halls

7 Proven Strategies to Increase Site Conversion

Introduction Getting traffic to your website is one thing, but getting visitors to take action is where the real magic happens. Whether you want more sales, sign-ups, or engagement, the key is to increase site conversion with smart, data-driven strategies. If you’re struggling with high bounce rates, low engagement, or an underperforming website, don’t worry—you’re […]

25-02-2025

Becky Halls

Strategizing Conversion Rate Optimization Methods

Introduction to Conversion Rate Optimization Methods Let’s discuss ‘conversion’ and what this actually means for your website. You may have spent months driving traffic to your website and have high number of visitors and this is great – we all know how hard it is to drive traffic to a website! BUT if visitors aren’t […]

25-02-2025

Becky Halls

Conversion Rate in Digital Marketing – Clicks to Customers

Introduction You’ve spent time and money driving traffic to your website—but if visitors aren’t converting, what’s the point? That’s where conversion rate in digital marketing becomes a crucial metric. A high conversion rate means more customers, more leads, and better ROI on your marketing efforts. This guide will break down what conversion rate is, why […]

15-02-2025

Becky Halls

Conversion Rate Optimization Statistics You Need to Know

Introduction Understanding conversion rate optimization statistics is essential for marketers and business owners looking to improve their website’s performance. Whether you’re struggling with low conversion rates, high bounce rates, or ineffective landing pages, leveraging data-driven insights can help you make informed decisions that drive real results. This guide covers the most important conversion rate optimization […]

15-02-2025

Becky Halls

What Is Conversion Optimization? The Essentials

Introduction Attracting visitors to your website is great, but if they don’t take action—whether that’s making a purchase, signing up for a newsletter, or requesting a demo—you’re missing out on valuable opportunities. What is conversion optimization? It’s the process of refining your website and marketing strategies to increase the percentage of visitors who complete a […]

14-02-2025

Becky Halls

Conversion Optimization Strategies: From Clicks to Customers

Bringing traffic to your website is only half the battle; getting visitors to take action is what really matters. If your conversion rates aren’t where they should be, you could be missing out on potential leads and revenue. The good news? With the right tweaks, you can significantly boost conversions without increasing your marketing spend. […]