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The BIG Changes in The May 2025 Google Update

16-06-2025

Becky Halls

The BIG Changes in The May 2025 Google Update

May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]

Userlytics for Growth-Focused UX Teams

12-06-2025

Becky Halls

Userlytics for Growth-Focused UX Teams

In the never-ending race to win users and search engines alike, one thing is becoming crystal clear: UX and SEO aren’t separate silos – they’re two sides of the same conversion coin. And that’s where platforms like Userlytics shine. If you’re a UX researcher or SEO strategist tired of guesswork and ready to base your […]

How to Start a Website (The Non-Boring Way)

04-06-2025

Becky Halls

How to Start a Website (The Non-Boring Way)

So, you’ve decided to start a website. Whether it’s for your new business, side hustle, personal blog, or the next big ecommerce empire, you’re in the right place. The good news? Starting a website in 2025 is way easier than it was just a few years ago. The bad news? With all the platforms, tools, […]

Bounce Rate: What It Is, Why It Matters, and How to Fix It

02-06-2025

Becky Halls

Bounce Rate: What It Is, Why It Matters, and How to Fix It

When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]

Long Tail Keywords Examples That Actually Work

21-05-2025

Becky Halls

Long Tail Keywords Examples That Actually Work

If you’ve been struggling to rank on Google or drive the right kind of traffic to your site, long tail keywords might be the missing piece of your SEO strategy. While broad, highly competitive keywords are tempting, they’re often out of reach for smaller businesses and new websites. That’s where long tail keywords examples come […]

Long Tail Keywords vs Short Tail: Which One Wins?

21-05-2025

Becky Halls

Long Tail Keywords vs Short Tail: Which One Wins?

If you’ve ever dabbled in SEO, you’ve probably come across the terms long tail keywords vs short tail keywords. But what do they really mean? More importantly, which one should you focus on to get the best SEO results? Some marketers swear by short tail keywords because of their high search volume, while others champion […]




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