Our Blog

Semantic Search and Why It Matters for SEO in 2025

19-06-2025

Becky Halls

Semantic Search and Why It Matters for SEO in 2025

Remember the days when stuffing a page with keywords like “best shoes UK shoes buy shoes now” actually worked? Yeah, Google’s long moved on… and now it really wants to understand what you mean, not just what you type. Welcome to the world of semantic search. In 2025, if your SEO strategy isn’t aligned with […]

A/B Testing vs Multivariate Testing: Key Differences

18-06-2025

Ian Naylor

A/B Testing vs Multivariate Testing: Key Differences

Learn the differences between A/B testing and multivariate testing to improve your website’s performance and optimize user experience effectively.

Why Time on Page Matters for SEO

17-06-2025

Ian Naylor

Why Time on Page Matters for SEO

Learn how Time on Page influences SEO and discover strategies to boost user engagement and improve your search rankings.

Low Website Conversions? 7 Quick Fixes That Work

17-06-2025

Ian Naylor

Low Website Conversions? 7 Quick Fixes That Work

Boost your website’s conversion rate with seven actionable fixes that enhance user experience, speed, and trust, leading to increased sales.

Simple Yet Powerful Technical SEO Tips That Actually Work

17-06-2025

Becky Halls

Simple Yet Powerful Technical SEO Tips That Actually Work

‘Technical SEO’ – let’s be honest, it’s not a term that screams excitement and fun!! If SEO was a house, technical SEO would be the plumbing. You can have the prettiest design and the best furniture (aka content), but if things aren’t flowing behind the scenes, it’s all going down the drain. That’s where this […]

How to Use Schema for SEO & Get More Clicks Instantly

16-06-2025

Becky Halls

How to Use Schema for SEO & Get More Clicks Instantly

Search engines are getting smarter (and we only need look as far as the May 2025 Google Update to see how!), but they’re still not able to read our minds. They rely on structured data to understand what your content is about, and that’s where schema for SEO comes in! If you’ve ever searched for […]




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