Long Tail Keywords Examples That Actually Work

If you’ve been struggling to rank on Google or drive the right kind of traffic to your site, long tail keywords might be the missing piece of your SEO strategy. While broad, highly competitive keywords are tempting, they’re often out of reach for smaller businesses and new websites. That’s where long tail keywords examples come in – they help target the right audience, improve search visibility, and increase conversions.

In this post, we’ll break down what long tail keywords are, why they matter, and some super easy examples of how they can be used effectively in SEO and digital marketing.

What Are Long Tail Keywords?

Long tail keywords are longer, more specific search queries that typically contain three or more words. Unlike short tail keywords (which are broad and competitive), long tail keywords target a specific intent and are easier to rank for.

✔ Short Tail Keyword Example: “lisbon hotels”

✔ Long Tail Keyword Example: “best lisbon hotels for families with young children”

The difference? The long tail keyword provides context and intent, meaning it attracts people who know what they’re looking for – making them more likely to convert.

Why Are Long Tail Keywords Important?

Many marketers make the mistake of chasing high-competition short tail keywords, only to end up buried on page 10 of Google. Here’s why long tail keywords examples should be part of your SEO toolkit:

1.  Less Competition – Easier to rank for than broad terms.
2.  Higher Conversion Rates – Users searching for long tail keywords are closer to making a decision.
3.  Better Targeting – Helps you attract the right audience instead of random traffic.
4.  Ideal for Voice Search – With the rise of Siri, Alexa, and Google Assistant, people are searching with longer, natural phrases.

Example: Someone searching for “best wireless headphones” may still be browsing, while someone searching for “best wireless headphones for gym workouts 2025” likely has a specific intent to buy.

Long Tail Keywords Examples in Different Industries

To help you see how long tail keywords work in action, let’s look at examples across different industries:

1. E-commerce SEO

• Short Tail: “men’s jackets”
• Long Tail: “best waterproof men’s jackets for hiking”

A store selling outdoor apparel can use the long tail version to attract buyers looking for waterproof hiking jackets, rather than competing with huge brands for “men’s jackets.”

2. SaaS & B2B SEO

• Short Tail: “CRM software”
• Long Tail: “best CRM software for real estate agents 2025”

This long tail keyword targets a specific audience (real estate agents) rather than competing with broad searches for CRM software.

3. Food & Recipes

• Short Tail: “chicken recipes”
• Long Tail: “easy keto chicken recipes for beginners”

A food blog could rank more easily for specific diet-based recipe searches, while “chicken recipes” is too broad.

4. Local SEO

• Short Tail: “coffee shop”
• Long Tail: “best organic coffee shop in downtown Seattle”

Local businesses can use long tail keywords to target location-based searches and attract customers nearby.

5. Travel & Hospitality

• Short Tail: “hotels in Paris”
• Long Tail: “best budget-friendly boutique hotels in Paris for couples”

A travel website can rank for specific traveler needs rather than competing with global hotel chains for “hotels in Paris.”

How to Find Long Tail Keywords

Now that you’ve seen long tail keywords examples, let’s explore how to find them for your niche.

1. Google Autocomplete

Start typing a keyword in Google, and it will suggest longer variations based on real user searches.

Example: “best laptop for…” might show:

• “best laptop for video editing under $1000”
• “best laptop for college students in 2025”

2. People Also Ask & Related Searches

Check Google’s “People Also Ask” and “Related Searches” sections for question-based long tail keywords.

Example: Searching for “best running shoes” might show:

• “Are cushioned running shoes better?”
• “What are the best running shoes for trail running?”

3. Keyword Research Tools

1. Ahrefs – Shows long tail keywords competitors rank for.
2. SEMrush – Provides keyword variations and search volume.
3. Ubersuggest – Generates related keywords and trends.
4. AnswerThePublic – Visualizes commonly searched questions.

4. Competitor Analysis

See what long tail keywords your competitors are ranking for, and identify gaps you can target.

Example: If a competitor ranks for “best digital marketing tools,” you could create content around “best free digital marketing tools for startups”.

How to Use Long Tail Keywords in Your Content

Once you’ve found long tail keywords, here’s where to place them:

1. Title Tags & Meta Descriptions – Helps with search visibility.
2. Headings (H2, H3) – Improves structure and readability.
3. Throughout the Content – Naturally include keywords to avoid stuffing.
4. Image Alt Text – Helps with image search rankings.
5. URLs – Short but keyword-rich (e.g. yoursite.com/best-lisbon-hotels-for-families-with-young-children)
6. Internal Links – Connect relevant content using long tail keywords.
7. FAQs Section – Answer common search queries with question-based long tail keywords.

Final Thoughts: Why Long Tail Keywords Are a Must-Have for SEO

If you’re struggling to rank or attract the right audience, long tail keywords are your secret weapon. Let’s recap… They:

1. Reduce competition and help smaller businesses rank faster.
2. Attract targeted traffic that converts better.
3. Improve voice search optimization.
4. Help you create highly relevant, engaging content.

By using long tail keywords examples in your SEO strategy, you can drive more traffic, increase conversions, and improve your search rankings – all without competing with SEO giants.