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Google AB Testing Alternatives: 8 Tools Compared in 2026

11-09-2026

Becky Halls

Google AB Testing Alternatives: 8 Tools Compared in 2026

RIP Google Optimize. You had a good run. You were simple, free, and gave us a taste of what A/B testing could be without annihilating our budgets. But as of September 2023, you’ve officially joined the Google Graveyard alongside Google+, Reader, and Inbox. That was 3 years ago. The market that rushed in to fill […]

Visual Design Mistakes That Hurt Conversions

11-09-2026

Ian Naylor

Visual Design Mistakes That Hurt Conversions

Fix cluttered layouts, low contrast, inconsistent branding, and mobile issues to improve trust and boost conversions with practical design fixes.

Google Optimize A/B Testing Is Over – Here’s What to Use Now

11-09-2026

Becky Halls

Google Optimize A/B Testing Is Over – Here’s What to Use Now

When Google pulled the plug on Google Optimize back in 2023, marketers everywhere let out a collective groan. Google Optimize AB testing was free, easy to use, and didn’t require a developer on standby — basically, the A/B testing comfort blanket for thousands of websites. Fast-forward to 2026 (well almost…), and we’ve learned two big […]

The Google Optimize Tool is Gone… Now What?

11-09-2026

Becky Halls

The Google Optimize Tool is Gone… Now What?

The Google Optimize tool had one job – make A/B testing less scary. And for many marketers, UX folks, and SEO nerds, it did just that. It was free, relatively easy to set up, and played nicely with Google Analytics. Then Google pulled the plug. And just like that, a chunk of your website optimization […]

Predictive Analytics in A/B Testing: How It Works

08-08-2026

Ian Naylor

Predictive Analytics in A/B Testing: How It Works

Forecast A/B test winners in days using historical data and machine learning, lower traffic needs, and validate models before rolling out changes.

How Latency Affects Mobile Page Speed

17-03-2026

Ian Naylor

How Latency Affects Mobile Page Speed

Latency slows mobile pages, increases bounce rates, and cuts conversions — practical fixes include CDNs, image/code optimization, and real-world testing.




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