Our Blog
16-06-2025
The BIG Changes in The May 2025 Google Update
May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]
12-06-2025
Building PageTest.AI: A Founder’s Journey
I’m one of the founders of PageTest.AI – the no-code, AI-powered site testing tool built for scrappy startups. A few months ago I was neck-deep in another project (3way.social, an AI backlink tool) when Google dropped a bombshell: Google Optimize was shutting down. Optimize had been “free, relatively easy to set up, and played nicely […]
11-06-2025
Page Ranking Software: Tools That Help You Climb the SERPs
Here’s a simple fact for you: If your pages aren’t showing up in search, they’re not working as hard as they should. Ranking well isn’t just about publishing good content anymore (although good content is very much still needed!), it’s about knowing exactly where your pages stand in the SERPs, what’s influencing those positions, and […]
04-06-2025
Userlytics for Growth-Focused UX Teams
In the never-ending race to win users and search engines alike, one thing is becoming crystal clear: UX and SEO aren’t separate silos – they’re two sides of the same conversion coin. And that’s where platforms like Userlytics shine. If you’re a UX researcher or SEO strategist tired of guesswork and ready to base your […]
04-06-2025
How to Start a Website (The Non-Boring Way)
So, you’ve decided to start a website. Whether it’s for your new business, side hustle, personal blog, or the next big ecommerce empire, you’re in the right place. The good news? Starting a website in 2025 is way easier than it was just a few years ago. The bad news? With all the platforms, tools, […]
04-06-2025
Semantic Search and Why It Matters for SEO in 2025
Remember the days when stuffing a page with keywords like “best shoes UK shoes buy shoes now” actually worked? Yeah, Google’s long moved on… and now it really wants to understand what you mean, not just what you type. Welcome to the world of semantic search. In 2025, if your SEO strategy isn’t aligned with […]
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