Our Blog
21-01-2025
Becky Halls
A/B Testing Mistakes to Avoid: Your Guide to Smarter Experimentation
A/B testing is a game-changer for improving website performance, user experience, and conversion rates. But let’s be honest, it’s not foolproof. Even seasoned marketers can stumble into pitfalls that lead to misleading results, wasted resources, and frustration. That’s why we’re diving into the most common A/B testing mistakes to avoid and how to ensure your […]
21-01-2025
Becky Halls
How to Use a A/B Testing Calendar for Smarter Optimization
Introduction When it comes to A/B testing, consistency is key. But let’s be honest, keeping track of what you’ve tested, what’s next, and what’s actually working can feel like juggling flaming swords. That’s where an A/B testing calendar comes in. Think of it as your secret weapon for staying organized, prioritizing impactful tests, and avoiding […]
21-01-2025
Becky Halls
How to Perform an A/B Test: A Step-by-Step Guide
Introduction A/B testing is one of the most powerful tools in your optimization toolbox. It allows you to make data-driven decisions by comparing two versions of a webpage, email, or app feature to determine which performs better. In this article, we’ll walk you through how to perform an A/B test step by step, complete with […]
20-01-2025
Becky Halls
Mastering the A/B Testing Statistical Approach: A Deep Dive
Introduction For those who have embraced the world of A/B testing, the term “statistical significance” is more than just a buzzword; it’s the foundation of meaningful experimentation. Without the proper application of statistical principles, your A/B tests risk producing unreliable or misleading results. This article unpacks the nuances of the A/B testing statistical approach, diving […]
20-01-2025
Becky Halls
The Ultimate Guide to What Can You AB Test for Maximum Impact
Introduction Ever wondered, “What can you AB test?” The answer might surprise you: practically everything. A/B testing, when done right, opens a world of possibilities for refining your website, emails, and digital marketing efforts. But instead of simply listing ideas, let’s explore how to strategically approach A/B testing for maximum impact. The Foundation: Understanding Your […]
19-01-2025
Becky Halls
Unlocking the Potential: What Can You A/B Test on Your Website?
Introduction If you’ve ever wondered, “What can you A/B test?” you’re in the right place. The answer is: almost anything! From headlines to button colors, every element on your website is an opportunity for optimization. Let’s dive into a treasure trove of A/B testing ideas that can transform your site’s performance and supercharge your conversion […]
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