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What Is Conversion Rate Optimization? A Simple Guide

06-05-2025

Becky Halls

What Is Conversion Rate Optimization? A Simple Guide

You’ve done the hard part: you’ve got traffic. People are clicking your ads, landing on your website, maybe even scrolling a little. But then… crickets. They’re not signing up. Not buying. Not doing whatever you hoped they’d do. That’s where the magic question comes in: what is conversion rate optimization, and how can it help […]

The 4 Best Conversion Rate Optimisation Platforms

06-05-2025

Becky Halls

The 4 Best Conversion Rate Optimisation Platforms

Still pouring traffic into your website and watching it go… nowhere? You’re not alone. High bounce rates, abandoned carts, ignored CTAs – they’re the digital equivalent of a cold shoulder. The fix? A conversion rate optimisation platform that helps you turn passive visitors into active customers. In this guide, we unpack: What a conversion rate […]

Find the Right Conversion Optimization Platform in 2025

06-05-2025

Becky Halls

Find the Right Conversion Optimization Platform in 2025

If your website is getting traffic but not converting, you don’t need more ads. You need better decisions. That’s where a conversion optimization platform comes in. These tools are built to help you test what works, scrap what doesn’t, and finally turn clicks into customers. Whether you’re trying to lower your bounce rate, increase signups, […]

The 2025 Ultimate Guide to Web Testing Tools

21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart (or worse, silently underperforming) you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, […]

Why Web UI Testing Should Be Your Business Superpower

21-04-2025

Becky Halls

Why Web UI Testing Should Be Your Business Superpower

Let’s get real: no one sticks around a janky website. Broken buttons, glitchy menus, slow-loading pages – users won’t send you polite feedback about it. They’ll just bounce. Which is exactly why web UI testing needs to be a non-negotiable part of your development and optimization workflow. Whether you’re launching a new feature, redesigning your […]

How to Launch Website AB Testing in 7 Minutes

18-04-2025

Becky Halls

How to Launch Website AB Testing in 7 Minutes

What if I told you that with just one simple test on your website, you could boost signups, sales, and engagement – without redesigning anything or getting anyone to code anything?? It might sound too good to be true but that’s where you’re wrong. Let me introduce website AB testing and some simple steps that […]




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