Our Blog
22-01-2025
Becky Halls
A/B Testing and SEO: Balancing Growth and Rankings
Introduction A/B testing is an invaluable tool for improving user experience and conversions. But when it comes to SEO, things can get a bit tricky. After all, you don’t want to risk tanking your search rankings while experimenting with variations. So, how do you strike the perfect balance between A/B testing and SEO? In this […]
22-01-2025
Becky Halls
Cracking the Code by Overcoming A/B Testing Challenges
Introduction A/B testing is a powerful tool for optimizing website performance, improving user experience, and boosting conversion rates. But like any robust strategy, it comes with its fair share of challenges – A/B testing challenges. From setting up the test correctly to interpreting the results accurately, there are plenty of potential pitfalls along the way. […]
21-01-2025
Becky Halls
Common A/B Testing Mistakes to Avoid
A/B testing is a game-changer for improving website performance, user experience, and conversion rates. But let’s be honest, it’s not foolproof. Even seasoned marketers can stumble into pitfalls that lead to misleading results, wasted resources, and frustration. That’s why we’re diving into the most common A/B testing mistakes to avoid and how to ensure your […]
21-01-2025
Becky Halls
A/B Testing Calendar Tips That Work
Introduction When it comes to A/B testing, consistency is key. But let’s be honest, keeping track of what you’ve tested, what’s next, and what’s actually working can feel like juggling flaming swords. That’s where an A/B testing calendar comes in. Think of it as your secret weapon for staying organized, prioritizing impactful tests, and avoiding […]
21-01-2025
Becky Halls
How to Perform an A/B Test: A Step-by-Step Guide
Introduction A/B testing is one of the most powerful tools in your optimization toolbox. It allows you to make data-driven decisions by comparing two versions of a webpage, email, or app feature to determine which performs better. In this article, we’ll walk you through how to perform an A/B test step by step, complete with […]
20-01-2025
Becky Halls
Mastering the A/B Testing Statistical Approach
Introduction For those who have embraced the world of A/B testing, the term “statistical significance” is more than just a buzzword; it’s the foundation of meaningful experimentation. Without the proper application of statistical principles, your A/B tests risk producing unreliable or misleading results. This article unpacks the nuances of the A/B testing statistical approach, diving […]
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