Our Blog
25-06-2025
The Future of SEO: How to Optimize Content For AI Search Engines
Search is evolving faster than your caffeine-fueled Monday morning crawl report. In 2025, if you’re still optimizing just for Google as we knew it, you’re missing a chunk of visibility (and probably some traffic too). The rise of AI-powered engines like ChatGPT, Gemini, Perplexity, and SearchGPT is flipping the rules of the SEO game. So, […]
23-06-2025
Web Page Test Strategies for 2025
It’s mid 2025 and the web page test isn’t just about measuring load times anymore – it’s far more than that… It’s about understanding how your page performs, feels, and converts, for real users, across devices, in real time. Google has made Core Web Vitals a permanent fixture in the ranking algorithm, user expectations are […]
23-06-2025
Building PageTest.AI: A Founder’s Journey
I’m one of the founders of PageTest.AI – the no-code, AI-powered site testing tool built for scrappy startups. A few months ago I was neck-deep in another project (3way.social, an AI backlink tool) when Google dropped a bombshell: Google Optimize was shutting down. Optimize had been “free, relatively easy to set up, and played nicely […]
19-06-2025
AI Mode & Deep Search: Google’s Big Shift
We literally just finished writing our article on the May 2025 Google update (please check it out if your rankings went haywire like ours did!) and then Google went and did it again, and this time, it’s not just another algorithm update or minor tweak. It’s a fundamental shift, a “total rewire” that drastically changes […]
19-06-2025
Semantic Search and Why It Matters for SEO in 2025
Remember the days when stuffing a page with keywords like “best shoes UK shoes buy shoes now” actually worked? Yeah, Google’s long moved on… and now it really wants to understand what you mean, not just what you type. Welcome to the world of semantic search. In 2025, if your SEO strategy isn’t aligned with […]
17-06-2025
Cross-Device Tracking with Google Analytics 4
Explore how Google Analytics 4 enables effective cross-device tracking, unifying user data for better insights and marketing strategies.
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