17-06-2025
Ian Naylor
Learn how Time on Page influences SEO and discover strategies to boost user engagement and improve your search rankings.
17-06-2025
Ian Naylor
Boost your website’s conversion rate with seven actionable fixes that enhance user experience, speed, and trust, leading to increased sales.
17-06-2025
Becky Halls
We literally just finished writing our article on the May 2025 Google update (please check it out if your rankings went haywire like ours did!) and then Google went and did it again, and this time, it’s not just another algorithm update or minor tweak. It’s a fundamental shift, a “total rewire” that drastically changes […]
16-06-2025
Becky Halls
May 2025 Google Update Between 27 – 29 May 2025 many website owners, including us, saw huge drops in the number of pages they have indexed with Google. At first we thought this was a glitch and perhaps (hoping!) Google has a temporary issue that would rectify itself after a couple of days… Sadly this […]
12-06-2025
Ian Naylor
I’m one of the founders of PageTest.AI – the no-code, AI-powered site testing tool built for scrappy startups. A few months ago I was neck-deep in another project (3way.social, an AI backlink tool) when Google dropped a bombshell: Google Optimize was shutting down. Optimize had been “free, relatively easy to set up, and played nicely […]
11-06-2025
Becky Halls
Here’s a simple fact for you: If your pages aren’t showing up in search, they’re not working as hard as they should. Ranking well isn’t just about publishing good content anymore (although good content is very much still needed!), it’s about knowing exactly where your pages stand in the SERPs, what’s influencing those positions, and […]
04-06-2025
Becky Halls
So, you’ve decided to start a website. Whether it’s for your new business, side hustle, personal blog, or the next big ecommerce empire, you’re in the right place. The good news? Starting a website in 2025 is way easier than it was just a few years ago. The bad news? With all the platforms, tools, […]
04-06-2025
Becky Halls
Remember the days when stuffing a page with keywords like “best shoes UK shoes buy shoes now” actually worked? Yeah, Google’s long moved on… and now it really wants to understand what you mean, not just what you type. Welcome to the world of semantic search. In 2025, if your SEO strategy isn’t aligned with […]
02-06-2025
Becky Halls
When someone visits your site, looks around for 3 seconds, and then bails, that’s a bounce. But what does that actually mean for your business? Understanding your bounce rate can help diagnose weak spots in your site experience, identify underperforming content, and uncover issues in your funnel that are costing you traffic, conversions, and ultimately […]
21-05-2025
Becky Halls
Introduction ECommerce is booming, but so is its environmental impact. From excessive packaging to carbon-heavy logistics, online shopping isn’t always as convenient for the planet as it is for consumers. Enter sustainable eCommerce; a movement that’s helping businesses rethink their operations to minimize environmental harm while still delivering great products and experiences. For eco-conscious consumers, […]
