Category: SEO

03-10-2025

Becky Halls

Google AB Testing Alternatives for 2025

Remember when you could just fire up Google Optimize, whip out a couple of variations, and let the data roll in? Those were the days (and sadly I remeber them well). But as of September 2023, Google pulled the plug on Optimize, leaving a pretty big hole for marketers, small businesses, and agencies who relied […]

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04-09-2025

Becky Halls

The Search Visibility Framework: 7 Steps to Win

Quick Takeaways If you only have 60 seconds, here’s the essence of the Search Visibility Framework: Stop chasing rankings alone — focus on visibility across SERP features (featured snippets, AI answers, maps, videos). Audit your top queries — understand where you show up, and where you don’t. Capture featured snippets and AI citations — short […]

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21-08-2025

Becky Halls

Expert Guide: What is LLM.txt?

Why LLM.txt is Suddenly a Big Deal Remember when robots.txt felt like a nerdy side file only devs cared about? Well, say hello to its AI-savvy cousin: LLM.txt. In 2025, Large Language Models (LLMs) like ChatGPT, Claude, and Gemini aren’t just scraping the web – they’re answering for it. If you want your site’s content […]

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