Marketing Archives - Page 2 of 3

01-04-2025

Becky Halls

Digital Engagement Examples That Actually Work

‘Engage your audience!’ I’m guessing you’ve heard that more than a few times by now. But what does that actually look like in 2025? And more importantly, how do you do it without sounding like a robot (don’t overdo the AI!), spamming people so much that they block you, or spending a fortune on marketing […]

01-04-2025

Becky Halls

Website Engagement Rate Explained (And Why Yours Might Suck)

If you’re pouring time (and money) into building traffic to your website but no one’s sticking around, that’s a problem. And if you’re not measuring your website engagement rate? That’s an even bigger one. Because traffic alone doesn’t tell the full story. You need to know what people do when they land on your site. […]

01-04-2025

Becky Halls

What Is Digital Customer Engagement & Why It Matters

Let’s be honest, “digital customer engagement” sounds like something a tech consultant says right before they hand you a massive invoice. But it’s actually a lot simpler (and way more useful) than it sounds. So, what is digital customer engagement, really? It’s the way businesses interact with their customers online; across websites, social media, email, […]

24-03-2025

Becky Halls

How to Rank Higher on Google Search Without Losing Sleep

If you’ve ever wondered why your competitor’s website shows up on page one while yours is stuck in Google limbo, you’re not alone. Figuring out how to rank higher on Google search can feel like chasing a moving target – but it’s not impossible. Whether you’re running a business, launching a blog, or finally getting […]

24-03-2025

Becky Halls

Boost Your Spot with Higher Search Engine Ranking Tactics

If you’ve ever Googled your own business and found it chilling somewhere on page five, you know how frustrating it is to not show up where it matters. You might have a great product or service, but if no one sees it, does it even exist online? Let’s fix that. This guide is all about […]

24-03-2025

Becky Halls

Rank Higher in Search Engines Without Losing Your Mind

So, you built a website. Maybe even a shiny new one with a fancy font and a slideshow. But when you Google your business, you’re buried under page three – right next to conspiracy forums and that blog from 2009. Sound familiar? If you’re wondering how to rank higher in search engines, you’re not alone. […]

14-03-2025

Becky Halls

Simple Steps to Build a Complete SEO Strategy

SEO is one of those things everyone knows they should be doing, but very few actually get right – especially as things move fast in the SEO world and what may have been your strategy in 2021 definitely won’t cut it now! Website owners used to get away with stuffing their content with keywords or […]

12-02-2025

Becky Halls

10 Winning Conversion Rate Optimization Marketing Strategies

Introduction Bringing visitors to your website is just the first step; getting them to take action is where the real challenge begins. Conversion rate optimization marketing focuses on improving the percentage of users who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. When […]

10-02-2025

Becky Halls

AB Testing Site: Choosing the Right Optimization Platform

If you want to improve your website’s performance, increase conversions, and make data-driven marketing decisions, A/B testing is the key. But where do you run these experiments? Choosing the right AB testing site is crucial for accurate results, seamless implementation, and maximizing return on investment. This guide will walk you through the essentials of A/B […]

10-02-2025

Becky Halls

AB Testing for Websites Made Easy

Let’s be honest, making changes to your website based on gut instinct is a risky game. You might get lucky, or you might tank your conversions without even realising it. That’s where AB testing for websites comes in. It’s one of the smartest ways to figure out what actually works on your site; whether it’s […]