Marketing Archives - Page 2 of 3

24-03-2025

Becky Halls

Boost Your Spot with Higher Search Engine Ranking Tactics

If you’ve ever Googled your own business and found it chilling somewhere on page five, you know how frustrating it is to not show up where it matters. You might have a great product or service, but if no one sees it, does it even exist online? Let’s fix that. This guide is all about […]

24-03-2025

Becky Halls

Rank Higher in Search Engines Without Losing Your Mind

So, you built a website. Maybe even a shiny new one with a fancy font and a slideshow. But when you Google your business, you’re buried under page three – right next to conspiracy forums and that blog from 2009. Sound familiar? If you’re wondering how to rank higher in search engines, you’re not alone. […]

14-03-2025

Becky Halls

Simple Steps to Build a Complete SEO Strategy

SEO is one of those things everyone knows they should be doing, but very few actually get right. It’s not just about stuffing your content with keywords or getting a few backlinks – it’s a multi-layered approach that requires a mix of technical expertise, content strategy, and ongoing analysis. If you’ve ever wondered how to […]

12-02-2025

Becky Halls

10 Winning Conversion Rate Optimization Marketing Strategies

Introduction Bringing visitors to your website is just the first step; getting them to take action is where the real challenge begins. Conversion rate optimization marketing focuses on improving the percentage of users who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. When […]

10-02-2025

Becky Halls

AB Testing Site: Choosing the Right Optimization Platform

If you want to improve your website’s performance, increase conversions, and make data-driven marketing decisions, A/B testing is the key. But where do you run these experiments? Choosing the right AB testing site is crucial for accurate results, seamless implementation, and maximizing return on investment. This guide will walk you through the essentials of A/B […]

10-02-2025

Becky Halls

AB Testing for Websites Made Easy

Let’s be honest, making changes to your website based on gut instinct is a risky game. You might get lucky, or you might tank your conversions without even realising it. That’s where AB testing for websites comes in. It’s one of the smartest ways to figure out what actually works on your site; whether it’s […]

04-02-2025

Becky Halls

AB Testing Sample Size: Why It Matters and How to Calculate It

Introduction A/B testing is an essential tool for optimizing marketing campaigns, websites, and digital experiences. But to ensure your tests provide accurate, reliable results, you need to determine the right AB testing sample size. Too small, and your results may be skewed by randomness; too large, and you may be wasting valuable time and resources. […]

28-01-2025

Becky Halls

Master Multi Variable Testing: Optimize Smarter, Faster

Making smart decisions in business isn’t just a nice-to-have – it’s what separates thriving brands from those stuck in limbo. Whether you’re fine-tuning your website, rolling out a marketing campaign, or developing the next big product, having solid data to back your choices is key. That’s where multi-variable testing comes in. Think of it as […]

23-01-2025

Becky Halls

Multivariate Testing vs AB Testing: The Lowdown

Introduction When it comes to optimizing your website or marketing campaigns, testing is your best friend. But not all tests are created equal. Two popular methods—multivariate testing and A/B testing—offer unique advantages, but knowing when and how to use them can make all the difference. In this guide, we’ll break down the key differences between […]

23-01-2025

Becky Halls

AB Testing Landing Pages: Your Key to Higher Conversions

Introduction More often than not, your landing page is often the first impression a potential customer gets of your business. It’s where curiosity meets action, and conversions either happen or slip away. But how do you know if your landing page is truly performing at its best? Enter AB testing landing pages; the ultimate tool […]