Marketing Archives - Page 3 of 3

23-01-2025

Becky Halls

Multivariate Testing vs AB Testing: The Lowdown

Introduction So… let’s discuss ‘testing’ and two methods that you’ll hear mentioned a lot: Multivariate testing vs AB testing. They are similar in nature but distinctly different and we’re here to explain how! We’ll use this quick guide to introduce both, listing their unique advantages and how to use each. We’ll cover the key differences […]

23-01-2025

Becky Halls

AB Testing Landing Pages: Your Key to Higher Conversions

Introduction More often than not, your landing page is often the first impression a potential customer gets of your business. It’s where curiosity meets action, and conversions either happen or slip away. But how do you know if your landing page is truly performing at its best? Enter AB testing landing pages; the ultimate tool […]

23-01-2025

Becky Halls

AB Testing in Marketing: The Secret Sauce to Campaign Success

Introduction If you’re looking for a magic wand to improve your marketing campaigns, AB testing in marketing might just be the closest thing. It’s not magic, of course; it’s science. A/B testing allows marketers to experiment, analyze, and optimize campaigns with data-driven precision. No more guessing games—just actionable insights to maximize results. In this guide, […]