Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

12-03-2025

Becky Halls

What Are Long Tail Keywords Examples & Why They Matter

If you’ve ever tried ranking for a highly competitive keyword like “fitness tips” or “best shoes,” you’ve probably felt like a small fish in a very big (and crowded) pond. But what if you could swim in a less competitive pond where the fish are actually looking for what you offer? That’s where long tail […]

12-03-2025

Becky Halls

How to Use Long Tail Keywords to Improve Your SEO

If you’re tired of competing for high-traffic keywords only to be outranked by industry giants, it’s time to shift your focus to long tail keywords. These less competitive, more specific keyword phrases can help you attract targeted traffic and improve your search rankings. In this guide, we’ll break down how to use long tail keywords […]

12-03-2025

Becky Halls

What Are Long Tail Keywords & Why You Need Them

If you’ve ever struggled to rank for competitive keywords or attract the right audience, long tail keywords might be the SEO strategy you’re missing. While many marketers focus on broad, high-volume keywords, long tail keywords can help you target specific audiences, increase conversions, and improve search rankings without battling fierce competition. So, what are long […]

12-03-2025

Becky Halls

Content SEO Best Practices: Simple Strategies to Improve Rankings

If you’ve ever published a piece of content that seemed great but didn’t get any traction in search results, you’re not alone. Many marketers and business owners struggle with content SEO best practices – the key to making sure your content gets noticed by both search engines and real people. This guide will walk you […]

04-03-2025

Becky Halls

6 Content SEO Tools to Boost Your Rankings

If you’re serious about improving your content’s search visibility, you need the right content SEO tools in your arsenal. With so many options available, finding the perfect tool can feel overwhelming. Whether you’re looking for keyword research, content analysis, or competitor insights, the right tool can save time, improve accuracy, and drive better results. This […]

04-03-2025

Becky Halls

The Ultimate 2025 Content SEO Checklist

Creating high-quality content is only half the battle when it comes to engaging readers. If your content isn’t optimized for search engines, it’s unlikely to reach your target audience. That’s where a content SEO checklist comes in handy. By following a structured approach, you can ensure every piece of content you publish is search-friendly, engaging, […]

04-03-2025

Becky Halls

How to Win with Content SEO Analysis

Creating content without analyzing its SEO performance is like throwing darts in the dark—you might hit the target, but chances are, you’re missing valuable opportunities. Content SEO analysis is the key to understanding how your content performs in search results and how you can optimize it for better rankings, engagement, and conversions. In this guide, […]

03-03-2025

Becky Halls

Content SEO Optimization Hacks For Content That Ranks

Creating content is easy. Creating content that ranks on Google and drives traffic? That’s a different challenge. Content SEO optimization is the key to ensuring your blog posts, landing pages, and website content are seen by the right audience. If your site isn’t appearing on the first page of search results, or your content isn’t […]

03-03-2025

Becky Halls

What Is Content SEO? A Beginner’s Guide

Introduction You’ve probably heard that “content is king,” but not all content is created the same. To truly dominate search rankings and attract the right audience, you need content SEO. What is Content SEO? Well it’s a strategic approach to creating and optimizing content that ranks well on search engines while engaging users. So, what […]

03-03-2025

Becky Halls

The Winning On Page SEO Strategy for Highest Rankings

Let’s be real—getting your website to rank on Google is no walk in the park. With algorithms constantly evolving, competition growing fiercer, and search engines getting pickier, businesses need a solid on page SEO strategy to stand out. If your site isn’t bringing in traffic, chances are your on-page SEO could use a little (or […]