Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

14-03-2025

Becky Halls

Simple Steps to Build a Complete SEO Strategy

SEO is one of those things everyone knows they should be doing, but very few actually get right – especially as things move fast in the SEO world and what may have been your strategy in 2021 definitely won’t cut it now! Website owners used to get away with stuffing their content with keywords or […]

14-03-2025

Becky Halls

Rank Higher & Convert Faster with Mobile Friendly SEO

In a world where people are glued to their smartphones, having a mobile friendly SEO strategy isn’t optional – it’s essential. With Google prioritizing mobile-first indexing, websites that aren’t optimized for mobile users are missing out on traffic, rankings, and conversions. So, how do you make sure your site is mobile-friendly? In this guide, we’ll […]

14-03-2025

Becky Halls

On Page SEO Activities That Actually Work

You might be wondering what the difference is between ‘on-page’ SEO and ‘off-page’ SEO and how each can affect your website. Well, whilst Off-Page SEO includes things like backlinks, listings in directories, social media, and online reviews and ratings etc, On-Page SEO is quite different. On Page SEO Activities lay the foundation for a well […]

14-03-2025

Becky Halls

Long Tail Keywords Examples That Actually Work

If you’ve been struggling to rank on Google or drive the right kind of traffic to your site, long tail keywords might be the missing piece of your SEO strategy. While broad, highly competitive keywords are tempting, they’re often out of reach for smaller businesses and new websites. That’s where long tail keywords examples come […]

13-03-2025

Becky Halls

Why Long Tail Keywords Are a Game-Changer

If you’re serious about SEO, you’ve probably heard about long tail keywords. But what makes them so powerful? Long tail keywords are the foundation of a targeted SEO strategy – they help you rank higher, drive the right traffic, and improve conversion rates without competing with SEO giants. In this in-depth guide, we’ll explore what […]

13-03-2025

Becky Halls

The Easy Guide to Creating Long Tail Keywords That Rank

If you’ve ever tried to rank for a highly competitive keyword and found yourself buried on page 10 of Google, you’re not alone. We’ve all done it – lured by the high volume searches for a broad/short keyword and wanting a piece of the pie! The reality is that broad, high-traffic keywords are incredibly tough […]

13-03-2025

Becky Halls

Long Tail Keywords vs Short Tail: Which One Wins?

If you’ve ever dabbled in SEO, you’ve probably come across the terms long tail keywords vs short tail keywords. But what do they really mean? More importantly, which one should you focus on to get the best SEO results? Some marketers swear by short tail keywords because of their high search volume, while others champion […]

13-03-2025

Becky Halls

Short and Long Tail Keywords: The Perfect SEO Pairing

When it comes to SEO and digital marketing, choosing the right keywords is the foundation of success. But not all keywords are the same… Some businesses go after short tail keywords, while others focus on long tail keywords – but which one is better? More importantly, which one should you use? In this post, we’ll […]

12-03-2025

Becky Halls

What Are Long Tail Keywords Examples & Why They Matter

If you’ve ever tried ranking for a highly competitive keyword like “fitness tips” or “best shoes,” you’ve probably felt like a small fish in a very big (and crowded) pond. But what if you could swim in a less competitive pond where the fish are actually looking for what you offer? That’s where long tail […]

12-03-2025

Becky Halls

How to Use Long Tail Keywords to Improve Your SEO

If you’re tired of competing for high-traffic keywords only to be outranked by industry giants, it’s time to shift your focus to long tail keywords. These less competitive, more specific keyword phrases can help you attract targeted traffic and improve your search rankings. In this guide, we’ll break down how to use long tail keywords […]