Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

26-02-2025

Becky Halls

7 Proven Strategies to Increase Site Conversion

Introduction Getting traffic to your website is one thing, but getting visitors to take action is where the real magic happens. Whether you want more sales, sign-ups, or engagement, the key is to increase site conversion with smart, data-driven strategies. If you’re struggling with high bounce rates, low engagement, or an underperforming website, don’t worry—you’re […]

25-02-2025

Becky Halls

Strategizing Conversion Rate Optimization Methods

Introduction to Conversion Rate Optimization Methods Let’s discuss ‘conversion’ and what this actually means for your website. You may have spent months driving traffic to your website and have high number of visitors and this is great – we all know how hard it is to drive traffic to a website! BUT if visitors aren’t […]

25-02-2025

Becky Halls

Conversion Rate in Digital Marketing – Clicks to Customers

Introduction You’ve spent time and money driving traffic to your website—but if visitors aren’t converting, what’s the point? That’s where conversion rate in digital marketing becomes a crucial metric. A high conversion rate means more customers, more leads, and better ROI on your marketing efforts. This guide will break down what conversion rate is, why […]

24-02-2025

Becky Halls

On-Page SEO Examples: How to Optimize Like a Pro

Introduction Struggling to rank higher in search results? You’re not alone. Mastering on-page SEO can feel overwhelming, but the good news is that small, strategic changes can make a huge impact. The best way to understand on-page SEO is through real-world examples—so in this guide, we’ll break down on page SEO examples that showcase the […]

24-02-2025

Becky Halls

Rank Higher or Get Lost – On-Page SEO Tactics!

You’ve got the website, the content, and maybe even a few visitors trickling in. But let’s be honest, if your pages aren’t ranking, they might as well be invisible. That’s where on page SEO tactics come in. These strategies ensure your content is optimized, readable, and attractive to both search engines and actual humans (because, […]

17-02-2025

Becky Halls

Boost Rankings & Sales with On Page SEO eCommerce

On-Page SEO for eCommerce: A Complete Guide to Boost Visibility and Sales Running an eCommerce store isn’t just about listing products, it’s about making sure customers can actually find them. That’s where on page SEO eCommerce comes in. With the right strategies, you can optimize your product pages, improve rankings, and increase conversions. In this […]

17-02-2025

Becky Halls

The Best On Page SEO Software Tools for Rankings

Introduction Optimizing your website for search engines can feel like a never-ending task, but with the right on page SEO software, you can streamline the process and maximize your site’s performance. From improving content structure to refining meta tags and internal linking, these tools help digital marketers and webmasters fine-tune every aspect of their pages […]

17-02-2025

Becky Halls

The Easy Guide to On Page SEO for WordPress

Introduction If you’re running a WordPress site, mastering on-page SEO for WordPress is essential to improve your search rankings and attract more visitors. While SEO can seem complex, WordPress makes it easier with built-in features and plugins that help you optimize your site effectively. In this guide, we’ll break down the best on page SEO […]

15-02-2025

Becky Halls

Conversion Rate Optimization Statistics You Need to Know

Introduction Understanding conversion rate optimization statistics is essential for marketers and business owners looking to improve their website’s performance. Whether you’re struggling with low conversion rates, high bounce rates, or ineffective landing pages, leveraging data-driven insights can help you make informed decisions that drive real results. This guide covers the most important conversion rate optimization […]

15-02-2025

Becky Halls

What Is Conversion Optimization? The Essentials

Introduction Attracting visitors to your website is great, but if they don’t take action—whether that’s making a purchase, signing up for a newsletter, or requesting a demo—you’re missing out on valuable opportunities. What is conversion optimization? It’s the process of refining your website and marketing strategies to increase the percentage of visitors who complete a […]