Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

27-02-2025

Becky Halls

8 Conversion Rate Optimization Tips to Boost Sales!

Introduction Driving traffic to your website is only half the battle. The real challenge? Turning that traffic into actual customers. That’s why we have put together these top 8 conversion rate optimization tips to help you out! Conversion rate optimization (CRO) is the process of fine-tuning your website to ensure more visitors take action – […]

27-02-2025

Becky Halls

The Only On-Page SEO Guidelines You Need

If your website isn’t ranking as high as you’d like, the problem might not be your content – it could be how your content is optimized. That’s where our on page SEO guidelines come in. These essential best practices help search engines understand your website and ensure that your content reaches the right audience. In […]

27-02-2025

Becky Halls

The Essential On Page SEO Elements You Need to Get Right

If you want your website to rank higher on Google, you need to master on page SEO elements. These are the building blocks of a well-optimized website – without them, even the best content can struggle to be seen. But don’t worry, we’re breaking it all down in a simple, no-jargon way so you can […]

26-02-2025

Becky Halls

7 Proven Strategies to Increase Site Conversion

Introduction Getting traffic to your website is one thing, but getting visitors to take action is where the real magic happens. Whether you want more sales, sign-ups, or engagement, the key is to increase site conversion with smart, data-driven strategies. If you’re struggling with high bounce rates, low engagement, or an underperforming website, don’t worry—you’re […]

25-02-2025

Becky Halls

Strategizing Conversion Rate Optimization Methods

Introduction to Conversion Rate Optimization Methods Let’s discuss ‘conversion’ and what this actually means for your website. You may have spent months driving traffic to your website and have high number of visitors and this is great – we all know how hard it is to drive traffic to a website! BUT if visitors aren’t […]

25-02-2025

Becky Halls

Conversion Rate in Digital Marketing – Clicks to Customers

Introduction You’ve spent time and money driving traffic to your website—but if visitors aren’t converting, what’s the point? That’s where conversion rate in digital marketing becomes a crucial metric. A high conversion rate means more customers, more leads, and better ROI on your marketing efforts. This guide will break down what conversion rate is, why […]

24-02-2025

Becky Halls

On-Page SEO Examples: How to Optimize Like a Pro

Introduction Struggling to rank higher in search results? You’re not alone. Mastering on-page SEO can feel overwhelming, but the good news is that small, strategic changes can make a huge impact. The best way to understand on-page SEO is through real-world examples—so in this guide, we’ll break down on page SEO examples that showcase the […]

24-02-2025

Becky Halls

Rank Higher or Get Lost – On-Page SEO Tactics!

You’ve got the website, the content, and maybe even a few visitors trickling in. But let’s be honest, if your pages aren’t ranking, they might as well be invisible. That’s where on page SEO tactics come in. These strategies ensure your content is optimized, readable, and attractive to both search engines and actual humans (because, […]

17-02-2025

Becky Halls

Boost Rankings & Sales with On Page SEO eCommerce

On-Page SEO for eCommerce: A Complete Guide to Boost Visibility and Sales Running an eCommerce store isn’t just about listing products, it’s about making sure customers can actually find them. That’s where on page SEO eCommerce comes in. With the right strategies, you can optimize your product pages, improve rankings, and increase conversions. In this […]

17-02-2025

Becky Halls

The Best On Page SEO Software Tools for Rankings

Introduction Optimizing your website for search engines can feel like a never-ending task, but with the right on page SEO software, you can streamline the process and maximize your site’s performance. From improving content structure to refining meta tags and internal linking, these tools help digital marketers and webmasters fine-tune every aspect of their pages […]