Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

15-02-2025

Becky Halls

What Is Conversion Optimization? The Essentials

Introduction Attracting visitors to your website is great, but if they don’t take action—whether that’s making a purchase, signing up for a newsletter, or requesting a demo—you’re missing out on valuable opportunities. What is conversion optimization? It’s the process of refining your website and marketing strategies to increase the percentage of visitors who complete a […]

14-02-2025

Becky Halls

Conversion Optimization Strategies: From Clicks to Customers

Bringing traffic to your website is only half the battle; getting visitors to take action is what really matters. If your conversion rates aren’t where they should be, you could be missing out on potential leads and revenue. The good news? With the right tweaks, you can significantly boost conversions without increasing your marketing spend. […]

13-02-2025

Becky Halls

SEO and Conversion Optimization: The Perfect Pair for Success

Introduction Driving traffic to your website is only half the battle. If those visitors don’t take action; whether it’s making a purchase, signing up for a newsletter, or filling out a form—all that SEO effort is wasted. SEO and conversion optimization go hand in hand, ensuring that your site not only ranks well but also […]

13-02-2025

Becky Halls

Optimize for Conversions: 10 Practical Strategies

Introduction Driving traffic to your website is only the beginning. If visitors don’t take the actions you want—whether that’s making a purchase, signing up for a newsletter, or filling out a form—your marketing efforts won’t deliver results. Learning how to optimize for conversions is crucial for turning site visitors into engaged customers. This guide will […]

12-02-2025

Becky Halls

10 Winning Conversion Rate Optimization Marketing Strategies

Introduction Bringing visitors to your website is just the first step; getting them to take action is where the real challenge begins. Conversion rate optimization marketing focuses on improving the percentage of users who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. When […]

10-02-2025

Becky Halls

AB Testing Site: Choosing the Right Optimization Platform

If you want to improve your website’s performance, increase conversions, and make data-driven marketing decisions, A/B testing is the key. But where do you run these experiments? Choosing the right AB testing site is crucial for accurate results, seamless implementation, and maximizing return on investment. This guide will walk you through the essentials of A/B […]

10-02-2025

Becky Halls

AB Testing for Websites Made Easy

Let’s be honest, making changes to your website based on gut instinct is a risky game. You might get lucky, or you might tank your conversions without even realising it. That’s where AB testing for websites comes in. It’s one of the smartest ways to figure out what actually works on your site; whether it’s […]

10-02-2025

Becky Halls

Multivariate AB Testing for Smarter Conversions

Introduction If you’re already familiar with A/B testing but want to take your optimization efforts to the next level, multivariate AB testing is the answer. This advanced testing method allows you to analyze multiple changes at once, helping you uncover the best-performing combination of elements for your website or digital campaigns. In this guide, we’ll […]

09-02-2025

Becky Halls

Multivariate Testing to Optimize Website Performance

If you’re looking to enhance your website’s performance and user experience, A/B testing isn’t your only option. Multivariate testing is a powerful method that allows businesses to test multiple elements on a page simultaneously, providing deeper insights into user behavior and content effectiveness. In this guide, we’ll explore multivariate testing, how it works, its benefits, […]

04-02-2025

Becky Halls

AB Testing Sample Size: Why It Matters and How to Calculate It

Introduction A/B testing is an essential tool for optimizing marketing campaigns, websites, and digital experiences. But to ensure your tests provide accurate, reliable results, you need to determine the right AB testing sample size. Too small, and your results may be skewed by randomness; too large, and you may be wasting valuable time and resources. […]