Our Blog
03-02-2025
Becky Halls
AB Testing Statistics: Understanding the Numbers
A/B testing is a fundamental tool for marketers and businesses looking to improve conversion rates, optimize user experience, and make data-driven decisions. However, without a solid grasp of AB testing statistics, interpreting results can lead to misleading conclusions. This guide will break down the essential statistical concepts behind A/B testing, key metrics to track, and […]
29-01-2025
Becky Halls
Understanding and Analysing AB Testing Results
A/B testing is one of the most effective ways to optimize websites, landing pages, and marketing campaigns. But running an A/B test is only half the battle—the real value lies in interpreting the AB testing results correctly and using them to make data-driven decisions. In this guide, we’ll break down the process of analyzing A/B […]
29-01-2025
Becky Halls
What Is Multivariate Testing? A Complete Guide for Marketers
If you’re looking for ways to optimize your website, landing pages, or marketing campaigns, you’ve probably heard about A/B testing. But what if you want to test multiple changes at once and see how different elements interact? That’s where multivariate testing comes in. In this article, we’ll break down exactly what is multivariate testing, how […]
29-01-2025
Becky Halls
The 8 Best UX User Testing Methods
User experience (UX) is at the heart of digital product success. If a website or app isn’t user-friendly, visitors will leave, conversions will drop, and engagement will suffer. That’s where UX user testing methods come into play. By testing early and often, businesses can ensure that their products meet user needs and expectations. This guide […]
29-01-2025
Becky Halls
The Ultimate How-To AB Testing Guide
A/B testing is one of the most powerful tools in digital marketing, helping businesses optimize their websites, landing pages, and marketing campaigns through data-driven decisions. But to truly harness its potential, you need to understand how it works, how to set it up, and how to analyze the results effectively. In this AB testing guide, […]
29-01-2025
Becky Halls
5 Top Multivariate Testing Tools for Optimization
To stay ahead of competitors, optimizing your website, app, or marketing campaigns can make all the difference. Multivariate testing tools play a critical role in helping businesses identify the best combination of elements to boost user engagement and improve conversion rates. These tools allow you to test multiple variables simultaneously, providing data-driven insights to refine […]
say hello to easy Content Testing
try PageTest.AI tool for free
Start making the most of your websites traffic and optimize your content and CTAs.