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The Google Optimize Tool is Gone… Now What?

11-09-2026

Becky Halls

The Google Optimize Tool is Gone… Now What?

The Google Optimize tool had one job – make A/B testing less scary. And for many marketers, UX folks, and SEO nerds, it did just that. It was free, relatively easy to set up, and played nicely with Google Analytics. Then Google pulled the plug. And just like that, a chunk of your website optimization […]

Ultimate Guide to Personalized Recommendation Testing

10-03-2026

Ian Naylor

Ultimate Guide to Personalized Recommendation Testing

How to test and optimize AI-driven product recommendations—algorithms, metrics, A/B methods, no-code tools, and best practices to boost CTR, AOV, and conversions.

AI Tools for Multivariate Testing Plans

26-02-2026

Ian Naylor

AI Tools for Multivariate Testing Plans

Run no-code multivariate tests with AI: auto-generate variants, get real-time analytics, and reallocate traffic to improve conversions without developers.

Best Practices for AI Competitor Analysis in 2025

03-02-2026

Ian Naylor

Best Practices for AI Competitor Analysis in 2025

Set goals, track AI-search competitors, run keyword and content gap analysis, use AI-driven SWOT, and monitor real-time market changes to gain an edge in 2026.

Statistical Significance in Multivariate Tests

26-01-2026

Ian Naylor

Statistical Significance in Multivariate Tests

How to get reliable results from multivariate tests using fractional designs, statistical corrections, variance reduction, and AI automation.

Drag-and-Drop Testing: Boosting Conversions Without Code

28-12-2025

Ian Naylor

Drag-and-Drop Testing: Boosting Conversions Without Code

Easily boost your website’s conversions with no-code drag-and-drop testing tools that simplify A/B testing and enhance team collaboration.




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