Our Blog
30-06-2025
What Is EEAT SEO? How to Build Trust & Rank Higher
If you’ve been working on your SEO strategy, all was going well… until something changed – and that something was Google and the May 2025 update which focused on EEAT SEO. So what happened? Well, in Google’s latest update we noticed a large number of website owners complaining that suddenly they had lost of lot […]
27-06-2025
SEO and Conversion Optimization: The Perfect Pair for Success
Introduction Driving traffic to your website is only half the battle – and it’s a tricky battle against AI suggestions these days too. But if those visitors don’t take action; whether it’s making a purchase, signing up for a newsletter, or filling out a form – all that SEO effort is wasted. SEO and conversion […]
26-06-2025
Is Your AI Content Optimization Strategy Built on Trust, or Just Keywords?
Here’s a spicy thought to start the day: What if your content ranks (at the moment but maybe not for long) but no one trusts it?Or worse… what if it doesn’t even get cited by AI because it lacks authority? In 2025, SEO isn’t just about keywords – It’s about having an AI Content Optimization […]
25-06-2025
The Future of SEO: How to Optimize Content For AI Search Engines
Search is evolving faster than your caffeine-fueled Monday morning crawl report. In 2025, if you’re still optimizing just for Google as we knew it, you’re missing a chunk of visibility (and probably some traffic too). The rise of AI-powered engines like ChatGPT, Gemini, Perplexity, and SearchGPT is flipping the rules of the SEO game. So, […]
23-06-2025
Web Page Test Strategies for 2025
It’s mid 2025 and the web page test isn’t just about measuring load times anymore – it’s far more than that… It’s about understanding how your page performs, feels, and converts, for real users, across devices, in real time. Google has made Core Web Vitals a permanent fixture in the ranking algorithm, user expectations are […]
23-06-2025
Building PageTest.AI: A Founder’s Journey
I’m one of the founders of PageTest.AI – the no-code, AI-powered site testing tool built for scrappy startups. A few months ago I was neck-deep in another project (3way.social, an AI backlink tool) when Google dropped a bombshell: Google Optimize was shutting down. Optimize had been “free, relatively easy to set up, and played nicely […]
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