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Author: Ian Naylor

What I Do: ⭐ I help online businesses boost their website conversions, using CRO techniques to perform AI aided content testing - Test headlines, CTA's, button text and more, with user engagement improvement the focus of the AI success engine. ⭐ I help online businesses boost their SEO with high quality relevant backlinks. - Elevate your website's SEO by connecting with quality domains. Start your journey towards achieving peak online visibility today with 3waySocial ⭐ I help B2C small businesses engage with there customers, with there own mobile app. - Build your business a mobile app code free using AppInstitute ⭐ I help B2B Sales and Marketing teams double outreach engagement, using Hyper-Personalization with Hyperise I have worked the world over during the last 20 years, starting and running various internet and technology businesses. In my spare time I make stuff, from soapboxes, to buildings, the occasional cake and a roast most Sundays!

24-06-2025

Ian Naylor

Complete Guide to Website Conversion Optimization

Learn effective strategies for website conversion optimization using data, AI tools, and user insights to enhance customer engagement and boost sales.

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CRO, Marketing

23-06-2025

Ian Naylor

CRO Tools: Free vs Paid Solutions Compared

Explore the differences between free and paid CRO tools, including features, costs, and scalability to boost your website’s conversion rates.

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CRO, Multivariate Testing, SEO

22-06-2025

Ian Naylor

How to Optimize Headlines for Better Click Rates

Learn how to craft headlines that increase click rates through emotional triggers, clarity, and effective testing strategies.

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Content SEO, CRO

21-06-2025

Ian Naylor

Conversion Rate Optimization Checklist for Beginners

Learn essential strategies for conversion rate optimization that can transform your website visitors into customers with actionable insights.

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CRO

20-06-2025

Ian Naylor

10 Website Elements to A/B Test for Higher Conversions

Explore essential website elements to A/B test for improved conversions, from headlines to checkout processes, and boost user engagement.

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A/B Testing Basics

19-06-2025

Ian Naylor

How to Run A/B Tests Without Coding Skills

Learn how to run effective A/B tests without coding skills using no-code tools to optimize website performance based on real user data.

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A/B Testing Basics

18-06-2025

Ian Naylor

A/B Testing vs Multivariate Testing: Key Differences

Learn the differences between A/B testing and multivariate testing to improve your website’s performance and optimize user experience effectively.

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A/B Testing Basics, Multivariate Testing

17-06-2025

Ian Naylor

Cross-Device Tracking with Google Analytics 4

Explore how Google Analytics 4 enables effective cross-device tracking, unifying user data for better insights and marketing strategies.

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UX

17-06-2025

Ian Naylor

Why Time on Page Matters for SEO

Learn how Time on Page influences SEO and discover strategies to boost user engagement and improve your search rankings.

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SEO, UX

17-06-2025

Ian Naylor

Low Website Conversions? 7 Quick Fixes That Work

Boost your website’s conversion rate with seven actionable fixes that enhance user experience, speed, and trust, leading to increased sales.

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eCommerce, SEO

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Smarter website content testing with AI

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