Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

01-04-2025

Becky Halls

Website Engagement Rate Explained (And Why Yours Might Suck)

If you’re pouring time (and money) into building traffic to your website but no one’s sticking around, that’s a problem. And if you’re not measuring your website engagement rate? That’s an even bigger one. Because traffic alone doesn’t tell the full story. You need to know what people do when they land on your site. […]

01-04-2025

Becky Halls

What Is Digital Customer Engagement & Why It Matters

Let’s be honest, “digital customer engagement” sounds like something a tech consultant says right before they hand you a massive invoice. But it’s actually a lot simpler (and way more useful) than it sounds. So, what is digital customer engagement, really? It’s the way businesses interact with their customers online; across websites, social media, email, […]

27-03-2025

Becky Halls

Your Quick Guide to a Technical SEO Site Audit in 2025

If your website is the digital face of your business, then think of a technical SEO site audit as a full-body checkup. You might look fine on the surface, but underneath? Broken links, crawl issues, slow speeds, duplicate content—ouch. You don’t have to be a developer or an SEO ninja to run an effective audit. […]

27-03-2025

Becky Halls

On Page Off Page Technical SEO – What’s the Difference?

If SEO feels like a three-headed monster – on page off page technical SEO – you’re not alone. These three pillars often get tossed around together like they’re interchangeable, but each plays a distinct role in helping your site rank higher, get more traffic, and actually convert visitors. Think of them like a band: On-page […]

27-03-2025

Becky Halls

Technical SEO for SaaS That Doesn’t Suck

If you’re running a SaaS company, you already know the drill – product-market fit, churn rates, onboarding flows, feature requests, coffee. Lots of coffee. But here’s one area that often gets shoved to the bottom of the priority list: technical SEO for SaaS. It’s not flashy. It’s not easy. But it is essential if you […]

27-03-2025

Becky Halls

Simple Yet Powerful Technical SEO Tips That Actually Work

‘Technical SEO’ – let’s be honest, it’s not a term that screams excitement and fun!! If SEO was a house, technical SEO would be the plumbing. You can have the prettiest design and the best furniture (aka content), but if things aren’t flowing behind the scenes, it’s all going down the drain. That’s where this […]

24-03-2025

Becky Halls

How to Rank Higher on Google Search Without Losing Sleep

If you’ve ever wondered why your competitor’s website shows up on page one while yours is stuck in Google limbo, you’re not alone. Figuring out how to rank higher on Google search can feel like chasing a moving target – but it’s not impossible. Whether you’re running a business, launching a blog, or finally getting […]

24-03-2025

Becky Halls

Boost Your Spot with Higher Search Engine Ranking Tactics

If you’ve ever Googled your own business and found it chilling somewhere on page five, you know how frustrating it is to not show up where it matters. You might have a great product or service, but if no one sees it, does it even exist online? Let’s fix that. This guide is all about […]

24-03-2025

Becky Halls

Rank Higher in Search Engines Without Losing Your Mind

So, you built a website. Maybe even a shiny new one with a fancy font and a slideshow. But when you Google your business, you’re buried under page three – right next to conspiracy forums and that blog from 2009. Sound familiar? If you’re wondering how to rank higher in search engines, you’re not alone. […]

24-03-2025

Becky Halls

AMP SEO Truths: Is It Worth It?

If you’ve ever sat there watching your mobile site take longer to load than your coffee order at Starbucks, you’re not alone. And chances are, your bounce rate is crying in a corner somewhere. Enter: AMP SEO. AMP stands for Accelerated Mobile Pages, and it’s one of Google’s not-so-secret weapons for keeping mobile users happy. […]