Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

12-05-2025

Becky Halls

Website Analyzer Free Tools That Work

Running a website without analyzing it is like trying to cook without tasting the food (we’ve all done that before!) You might end up getting lucky, but odds are you’re missing what’s really going on. A free website analyzer takes the guesswork out by showing you what’s working, what’s broken, and where you can improve. […]

12-05-2025

Becky Halls

Your SEO Site Setup Checklist

If you’re launching a new website (or finally deciding to get serious about search…) getting your SEO site setup right from the beginning can save you a lot of headaches down the road. Too many people focus only on keywords and content, but the truth is, if your foundation is off, it doesn’t matter how […]

06-05-2025

Becky Halls

What Is EEAT SEO? How to Build Trust & Rank Higher

If you’ve been working on your SEO strategy, all was going well… until something changed – and that something was Google and the May 2025 update which focused on EEAT SEO. So what happened? Well, in Google’s latest update we noticed a large number of website owners complaining that suddenly they had lost of lot […]

06-05-2025

Becky Halls

Boost Your Rankings with the Right Website Analyzer SEO Tool

If your website feels invisible, even though you’ve put hours into design and content, it’s time totake a closer look at what’s going on… You might not need more content – or even more backlinks.You might just need the right website analyzer SEO tool to uncover the issues holding you back. Website analyzer SEO tools […]

06-05-2025

Becky Halls

6 Website Analyzer Tools for 2025

You’ve launched your website. It looks great. You’re getting traffic. But something’s off. Your site’s loading slowly. You’re not ranking on Google. Visitors are bouncing without doing anything. That’s where a website analyzer comes in… Website analyzer tools help you understand why your site isn’t performing, and then show you exactly how to fix it. […]

06-05-2025

Becky Halls

What Is Conversion Rate Optimization? A Simple Guide

You’ve done the hard part: you’ve got traffic. People are clicking your ads, landing on your website, maybe even scrolling a little. But then… crickets. They’re not signing up. Not buying. Not doing whatever you hoped they’d do. That’s where the magic question comes in: what is conversion rate optimization, and how can it help […]

06-05-2025

Becky Halls

The 4 Best Conversion Rate Optimisation Platforms

Still pouring traffic into your website and watching it go… nowhere? You’re not alone. High bounce rates, abandoned carts, ignored CTAs – they’re the digital equivalent of a cold shoulder. The fix? A conversion rate optimisation platform that helps you turn passive visitors into active customers. In this guide, we unpack: What a conversion rate […]

06-05-2025

Becky Halls

Find the Right Conversion Optimization Platform in 2025

If your website is getting traffic but not converting, you don’t need more ads. You need better decisions. That’s where a conversion optimization platform comes in. These tools are built to help you test what works, scrap what doesn’t, and finally turn clicks into customers. Whether you’re trying to lower your bounce rate, increase signups, […]

21-04-2025

Becky Halls

The 2025 Ultimate Guide to Web Testing Tools

If you’re in charge of keeping a website from falling apart (or worse, silently underperforming) you know how important testing is. But with so many web testing tools floating around, choosing the right one can feel like a full-time job in itself. Manual? Automated? Open-source? Paid? You need something that fits your workflow, your budget, […]

21-04-2025

Becky Halls

Why Web UI Testing Should Be Your Business Superpower

Let’s get real: no one sticks around a janky website. Broken buttons, glitchy menus, slow-loading pages – users won’t send you polite feedback about it. They’ll just bounce. Which is exactly why web UI testing needs to be a non-negotiable part of your development and optimization workflow. Whether you’re launching a new feature, redesigning your […]