Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

22-01-2025

Becky Halls

Cracking the Code by Overcoming A/B Testing Challenges

Introduction A/B testing is a powerful tool for optimizing website performance, improving user experience, and boosting conversion rates. But like any robust strategy, it comes with its fair share of challenges – A/B testing challenges. From setting up the test correctly to interpreting the results accurately, there are plenty of potential pitfalls along the way. […]

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21-01-2025

Becky Halls

Common A/B Testing Mistakes to Avoid

A/B testing is a game-changer for improving website performance, user experience, and conversion rates. But let’s be honest, it’s not foolproof. Even seasoned marketers can stumble into pitfalls that lead to misleading results, wasted resources, and frustration. That’s why we’re diving into the most common A/B testing mistakes to avoid and how to ensure your […]

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21-01-2025

Becky Halls

A/B Testing Calendar Tips That Work

Introduction When it comes to A/B testing it’s important to stay consistent, keep track of what you’ve done so far, and what you need to do next. Most importantly you need to keep track of what has worked and what hasn’t – otherwise what’s the point in testing! This is where an A/B testing calendar […]

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21-01-2025

Becky Halls

How to Perform an A/B Test: A Step-by-Step Guide

Introduction A/B testing is one of the most powerful tools in your optimization toolbox. It allows you to make data-driven decisions by comparing two versions of a webpage, email, or app feature to determine which performs better. In this article, we’ll walk you through how to perform an A/B test step by step, complete with […]

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20-01-2025

Becky Halls

Mastering the A/B Testing Statistical Approach

Introduction For those who have embraced the world of A/B testing, the term “statistical significance” is more than just a buzzword; it’s the foundation of meaningful experimentation. Without the proper application of statistical principles, your A/B tests risk producing unreliable or misleading results. This article unpacks the nuances of the A/B testing statistical approach, diving […]

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20-01-2025

Becky Halls

What Can You AB Test for Maximum Impact?

Introduction Ever wondered, “What can you AB test?” The answer might surprise you: practically everything. A/B testing, when done right, opens a world of possibilities for refining your website, emails, and digital marketing efforts. But instead of simply listing ideas, let’s explore how to strategically approach A/B testing for maximum impact. The Foundation: Understanding Your […]

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19-01-2025

Becky Halls

Unlocking the Potential: What Can You A/B Test on Your Website?

Introduction If you’ve ever wondered, “What can you A/B test?” you’re in the right place. The answer is: almost anything! From headlines to button colors, every element on your website is an opportunity for optimization. Let’s dive into a treasure trove of A/B testing ideas that can transform your site’s performance and supercharge your conversion […]

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19-01-2025

Becky Halls

Different Types of A/B Tests You Need to Know

Introduction So, you’ve decided to jump into the exciting world of A/B testing. Excellent choice! But here’s the catch: A/B testing isn’t a one-size-fits-all strategy. Depending on your goals and setup, there are different types of A/B tests to consider. Let’s break them down. 1. Classic A/B Testing This is the OG of testing methods. […]

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