Author: Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.

09-02-2025

Becky Halls

Multivariate Testing to Optimize Website Performance

If you’re looking to enhance your website’s performance and user experience, A/B testing isn’t your only option… Multivariate testing is a more advanced method that allows businesses to test multiple elements on a page simultaneously, providing deeper insights into user behavior and content effectiveness. Don’t worry if that sounds a bit much to navigate – […]

04-02-2025

Becky Halls

AB Testing Sample Size: Why It Matters and How to Calculate It

Introduction A/B testing is an essential tool for optimizing marketing campaigns, websites, and digital experiences. But to ensure your tests provide accurate, reliable results, you need to determine the right AB testing sample size. Too small, and your results may be skewed by randomness; too large, and you may be wasting valuable time and resources. […]

03-02-2025

Becky Halls

AB Testing Benefits for Business Growth

Introduction A/B testing is one of the most powerful tools for businesses looking to optimize their digital strategies. By systematically comparing different versions of a webpage, email, or ad campaign, A/B testing allows businesses to make data-driven decisions rather than relying on guesswork. But what are the AB testing benefits that make this method so […]

03-02-2025

Becky Halls

AB Testing Statistics: Understanding the Numbers

A/B testing is a fundamental tool for marketers and businesses looking to improve conversion rates, optimize user experience, and make data-driven decisions. However, without a solid grasp of AB testing statistics, interpreting results can lead to misleading conclusions. This guide will break down the essential statistical concepts behind A/B testing, key metrics to track, and […]

29-01-2025

Becky Halls

Understanding and Analysing AB Testing Results

A/B testing is one of the most effective ways to optimize websites, landing pages, and marketing campaigns. But running an A/B test is only half the battle—the real value lies in interpreting the AB testing results correctly and using them to make data-driven decisions. In this guide, we’ll break down the process of analyzing A/B […]

29-01-2025

Becky Halls

What Is Multivariate Testing? A Quick Guide

If you’re looking for ways to optimize your website, landing pages, or marketing campaigns, you’ve probably heard about A/B testing. But what if you want to test multiple changes at once and see how different elements interact? That’s where multivariate testing comes in. In this article, we’ll break down exactly what is multivariate testing, how […]

29-01-2025

Becky Halls

Expert Recap: 8 UX User Testing Methods for 2025

So, we’re living in 2025 where everything is AI generated and personalised to each and every one of us, the big brands spend the big bucks and have their UX on point. So how can we (assuming we aren’t multi millionaires with the budgets to spent on marketing teams) create a winning user experience for […]

29-01-2025

Becky Halls

The Ultimate How-To AB Testing Guide

A/B testing is one of the most powerful tools in digital marketing, helping businesses optimize their websites, landing pages, and marketing campaigns through data-driven decisions. But to truly harness its potential, you need to understand how it works, how to set it up, and how to analyze the results effectively. In this AB testing guide, […]

29-01-2025

Becky Halls

5 Multivariate Testing Tools for Optimization

To stay ahead of competitors, optimizing your website, app, or marketing campaigns can make all the difference. Multivariate testing tools play a critical role in helping businesses identify the best combination of elements to boost user engagement and improve conversion rates. These tools allow you to test multiple variables simultaneously, providing data-driven insights to refine […]

28-01-2025

Becky Halls

Master Multi Variable Testing: Optimize Smarter, Faster

Making smart decisions in business isn’t just a nice-to-have – it’s what separates thriving brands from those stuck in limbo. Whether you’re fine-tuning your website, rolling out a marketing campaign, or developing the next big product, having solid data to back your choices is key. That’s where multi-variable testing comes in. Think of it as […]