Our Blog

Cross-Device Tracking with Google Analytics 4

07-09-2026

Ian Naylor

Cross-Device Tracking with Google Analytics 4

Explore how Google Analytics 4 enables effective cross-device tracking, unifying user data for better insights and marketing strategies.

How to Benchmark Mobile Retention Rates

07-09-2026

Ian Naylor

How to Benchmark Mobile Retention Rates

Benchmark Day 1/7/30 retention, run cohort analysis, and optimize onboarding, habit triggers, and personalization to improve app retention.

Website Engagement Rate Explained (And Why Yours Might Suck)

07-09-2026

Becky Halls

Website Engagement Rate Explained (And Why Yours Might Suck)

If you’re pouring time (and money) into building traffic to your website but no one’s sticking around, that’s a problem. And if you’re not measuring your website engagement rate? That’s an even bigger one. Because traffic alone doesn’t tell the full story. You need to know what people do when they land on your site. […]

Core Web Vitals Benchmarks by Industry

07-08-2026

Ian Naylor

Core Web Vitals Benchmarks by Industry

Industry Core Web Vitals benchmarks and practical fixes for LCP, INP, and CLS, plus mobile vs desktop gaps and optimization tips.

Real-Time Metrics for Different User Roles

24-04-2026

Ian Naylor

Real-Time Metrics for Different User Roles

Role-specific real-time dashboards that help marketers, product teams, and executives act faster, improve conversions, and align decisions.

How AI Improves Multilingual QA

08-04-2026

Ian Naylor

How AI Improves Multilingual QA

Explore how AI enhances multilingual quality assurance, improving accuracy, speed, and cost-efficiency in translation processes.




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