Category: A/B Testing Basics

21-01-2025

Becky Halls

How to Perform an A/B Test: A Step-by-Step Guide

Introduction A/B testing is one of the most powerful tools in your optimization toolbox. It allows you to make data-driven decisions by comparing two versions of a webpage, email, or app feature to determine which performs better. In this article, we’ll walk you through how to perform an A/B test step by step, complete with […]

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20-01-2025

Becky Halls

Mastering the A/B Testing Statistical Approach

Introduction For those who have embraced the world of A/B testing, the term “statistical significance” is more than just a buzzword; it’s the foundation of meaningful experimentation. Without the proper application of statistical principles, your A/B tests risk producing unreliable or misleading results. This article unpacks the nuances of the A/B testing statistical approach, diving […]

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20-01-2025

Becky Halls

What Can You AB Test for Maximum Impact?

Introduction Ever wondered, “What can you AB test?” The answer might surprise you: practically everything. A/B testing, when done right, opens a world of possibilities for refining your website, emails, and digital marketing efforts. But instead of simply listing ideas, let’s explore how to strategically approach A/B testing for maximum impact. The Foundation: Understanding Your […]

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19-01-2025

Becky Halls

Unlocking the Potential: What Can You A/B Test on Your Website?

Introduction If you’ve ever wondered, “What can you A/B test?” you’re in the right place. The answer is: almost anything! From headlines to button colors, every element on your website is an opportunity for optimization. Let’s dive into a treasure trove of A/B testing ideas that can transform your site’s performance and supercharge your conversion […]

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19-01-2025

Becky Halls

Different Types of A/B Tests You Need to Know

Introduction So, you’ve decided to jump into the exciting world of A/B testing. Excellent choice! But here’s the catch: A/B testing isn’t a one-size-fits-all strategy. Depending on your goals and setup, there are different types of A/B tests to consider. Let’s break them down. 1. Classic A/B Testing This is the OG of testing methods. […]

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