How to Launch Website AB Testing in 7 Minutes

1. What if we told you that just one simple test on your website could boost signups, sales, or engagement – without redesigning anything?

Welcome to the world of website AB testing.

If you’ve been avoiding it because it sounds technical, time-consuming, or reserved for data nerds in lab coats, you’re not alone. But the truth is, running a powerful test on your site doesn’t have to be hard. In fact, with the right tools, you can launch your first test in seven minutes or less.

And yes, we actually timed it.

We’ve even wrapped it all up in a free downloadable guide you can grab below and follow step-by-step.

👉 Download: The 7-Minute Split Test PDF Guide

But first, let’s break down what A/B and multivariate testing really are — and why they might be the smartest thing you’ve never done for your site.

What is Website AB Testing?

A/B testing (aka split testing) is a way to compare two versions of a web page to see which one performs better. You split your traffic so half your visitors see Version A and the other half see Version B. Then, you track which one gets more clicks, signups, purchases — whatever matters most to your business.

It’s not about opinions or hunches. It’s about data-backed decisions.

For example:

• Headline A: “Start Your Free Trial”

• Headline B: “Get Instant Access”

Whichever version gets more conversions wins. Easy.

And guess what? You can do this with anything on your site; headlines, images, calls-to-action, product descriptions, form lengths, layouts, pricing language… the list goes on.

What’s the Difference Between A/B Testing and Multivariate Testing?

Great question.

While A/B testing focuses on one change at a time (like headline A vs headline B), multivariate testing lets you test multiple elements at once to see how they interact.

Say you want to test a headline, a button, and an image — all together. A multivariate test will show you which combination works best, rather than testing each one individually.

A/B = one change.
Multivariate = combo platter.

With traditional tools, multivariate testing could feel like overkill. But with PageTest.AI, it’s just as simple as running a basic A/B test. Which brings us to the fun part…

Why Most People Never Actually Launch a Test

Here’s the harsh truth: lots of marketers talk about testing, but very few actually do it.

Why? Because most platforms:

• Are complicated to set up

• Require coding or developer help

• Don’t work well with low-traffic sites

• Make interpreting the results feel like solving a murder mystery

That’s where PageTest.AI comes in.
We built it to make website AB testing and multivariate testing simple, fast, and frustration-free — so even non-techies can experiment with confidence.

Your First Test in 7 Minutes

We created a whole guide around this idea, and yes, it’s free. It walks you through a mini test from start to finish — perfect for beginners or anyone looking for a quick win.

Here’s a sneak peek at what’s inside:

• What to test (and what NOT to bother with)

• A minute-by-minute setup guide

• Tips for analysing results without needing a stats degree

👉 Download The 7-Minute Split Test Guide

By the end of it, you’ll have a real live test running on your site — no devs, no code, no drama.

What Can You Test?

Once you’ve got your first test under your belt, the real fun begins. Here are just a few things you can (and should) start testing right away:

1. For SaaS companies:

• Signup button wording

• Pricing page layout

• Demo vs trial offers

2. For ecommerce sites:

• Product image types

• Add to cart button styles

• Reviews placement

3. For blogs & content marketers:

• Email opt-in box positioning

• Headline tone and length

• Author bios vs no bios

4. For service businesses:

• Contact form length

• Testimonials near CTAs

• “Get a Quote” vs “Let’s Chat”

With PageTest.AI, running these website A/B tests takes just a few clicks — and you’ll learn what’s actually working with your audience (not just what you think is).

Why Website AB Testing Is Your Growth Shortcut

When you optimize your site based on real data, you’re not just guessing anymore — you’re making strategic decisions that are proven to work.

Benefits include:

• Higher conversion rates (because your site does what users want)

• Faster growth (because you’re not stuck in endless redesign loops)

• Smarter marketing (because you know what messaging actually lands)

And hey, if your traffic is on the lower side? Don’t worry. PageTest.AI helps you track micro-conversions too — like clicks and scroll depth — so you can still get actionable insights even without thousands of visits a day.

TL;DR – You’ve Got No Excuse Now

Website AB testing and multivariate testing used to feel like a chore. Now? It’s just seven minutes and a click away.

With PageTest.AI, you don’t need to be a data scientist. You just need to be curious. And maybe slightly impatient (because you want results, like, now).

So stop guessing what works. Start testing it.

👉 Download The 7-Minute Split Test Guide
👉 Or dive in and create your first test now at PageTest.AI