8 Top Digital Customer Engagement Examples

If you’re wondering how to keep your customers interested after that first click, you’re not alone. Building a loyal audience in the digital world is tricky – competition is high, attention spans are short, and expectations are through the roof.

That’s where digital customer engagement comes in. And the best way to understand how it works? Real-world examples.

In this guide, we’ll dive into several standout digital customer engagement examples from different industries, explain why they work, and offer practical tips so you can borrow these strategies for your own business. Whether you’re a small business owner, marketer, or growth-focused founder, these examples will help you rethink how you interact with your audience online.

What Is Digital Customer Engagement and Digital Customer Engagement Examples?

Before we jump into the examples, let’s clarify what we’re talking about.

Digital customer engagement is the ongoing interaction between a business and its customers through digital channels—websites, email, social media, apps, live chat, and more. It’s not just about communication; it’s about building relationships, encouraging loyalty, and providing value before, during, and after a sale.

Now let’s get into some digital customer engagement examples that show exactly how brands are making it happen.

1. Spotify Wrapped – Data-Driven Personalisation

If you’ve been on the internet at any point in December, you’ve probably seen someone sharing their Spotify Wrapped—a personalised year-in-review of their top songs, artists, and genres.

Why it works:

• Uses customer data to create personalised, shareable content

• Turns passive listeners into active brand advocates

• Creates an annual touchpoint that fans look forward to

Tip: Even if you’re not Spotify, you can still create mini “year-in-review” content for your users—like a breakdown of their orders, time saved, or progress made. Even better, include stats that companies will want to share with their stakeholders to benefit everyone – for example, any sustainability or social impact stats you may have helped them achieve.

2. Domino’s Pizza Tracker – Real-Time Transparency

Domino’s absolutely nailed customer engagement with its Pizza Tracker—a visual interface that shows every step of your order, from prep to delivery (my kids love it!).

Why it works:

• Reduces customer anxiety (“Where’s my food?”)

• Builds trust with real-time updates

• Adds a layer of interactivity that’s weirdly satisfying

Tip: Add progress indicators or real-time updates to your service delivery. Whether it’s shipping a product or completing a consultation, transparency keeps customers engaged and happy.

3. Duolingo – Gamified Learning & Push Notifications

Duolingo has transformed language learning into a game – and its daily push notifications have become iconic (and slightly threatening).

Why it works:

• Uses streaks, badges, and rewards to build habit-forming behaviour

• Keeps users coming back daily

• Push notifications create a consistent feedback loop

Tip: You don’t have to gamify everything, but small rewards (e.g., loyalty points, milestones, progress bars) can boost engagement dramatically.

4. Glossier’s Instagram Story Polls – Micro Engagements

Glossier, the beauty brand, uses Instagram stories to run product polls, gather feedback, and let users help shape upcoming launches.

Why it works:

• Encourages two-way interaction

• Makes customers feel like co-creators

• Gathers useful product insight while keeping engagement fun

Tip: Use social media stories, quizzes, or polls to collect feedback and create a sense of community. Bonus: It’s also great content fuel.

5. Amazon’s “Customers Who Bought This Also Bought” – Smart Recommendations

Amazon’s recommendation engine is legendary – and it’s a perfect example of digital customer engagement that feels helpful, not pushy.

Why it works:

• Anticipates customer needs

• Increases average order value

• Makes browsing more intuitive and personalised

Tip: Use tools or plugins that enable intelligent product or content recommendations. Show your customers you understand what they want—before they even ask.

6. Nike Training Club App – Content as Engagement

Nike doesn’t just sell shoes—they keep customers moving with their Training Club app, offering free workouts, challenges, and coaching.

Why it works:

• Delivers value without pushing products

• Encourages long-term use and brand loyalty

• Builds a lifestyle community around the brand

Tip: Content is a powerful form of engagement. Create educational or inspiring material that aligns with your product’s purpose – think blog posts, how-to videos, or mini courses.

7. Sephora’s Virtual Artist – Augmented Reality Engagement

Sephora’s Virtual Artist tool lets users try on makeup using AR before buying, creating a fun and interactive experience that builds confidence to purchase.

Why it works:

• Reduces uncertainty and boosts conversion rates

• Feels like play, not work

• Differentiates the brand with innovative tech

Tip: You don’t need AR to be interactive. Product demos, 360° views, or even simple before/after galleries can all drive digital engagement.

8. Slack’s In-App Product Tours – Guided Onboarding

Slack uses in-app tooltips and guided product tours to help new users learn the platform step-by-step, instead of overwhelming them upfront.

Why it works:

• Reduces friction for new users

• Encourages quick wins, leading to better retention

• Feels like support, not sales

Tip: Create a simple onboarding sequence for new customers or subscribers. It could be an automated email series, an interactive walkthrough, or a welcome video.

Why These Digital Customer Engagement Examples Work

These examples work for one key reason: they’re customer-centric. They’re designed around what the user wants, needs, or enjoys – not what the company wants to push.

By focusing on creating value-driven interactions, these brands build loyalty, increase conversions, and make their customers feel like more than just another transaction.

How to Apply This to Your Business

Here’s how you can steal—sorry, be inspired by—these digital customer engagement examples:

1. Map your customer journey – Identify key digital touchpoints where engagement could improve.

2. Add a layer of interactivity – Quizzes, polls, chatbots, live streams – pick what suits your brand.

3. Use your data wisely – Personalised recommendations, product usage summaries, or milestone emails go a long way.

4. Make it human – Even if it’s digital, your engagement should feel warm, friendly, and real.

5. Test what works – Not sure if your CTAs are converting or your onboarding emails are engaging? Use A/B testing tools (like PageTest) to find out.

Final Thoughts on Digital Customer Engagement Examples

Effective customer interaction isn’t about doing more – it’s about doing the right things at the right time. These digital customer engagement examples prove that when you blend empathy with smart tech and good timing, great things happen.

Whether you’re nudging users to finish a course, inviting them to vote on your next product, or just showing them you remember their preferences, digital engagement is how you stay connected – and competitive.

Start small, stay consistent, and test often. Because your customers aren’t just looking for products – they’re looking for brands that get them.

And hey – if you want to test what keeps them clicking, scrolling, and buying, PageTest is ready when you are.