Uptempo acquires OptiMine to enhance marketing solutions

Uptempo, a prominent enterprise marketing performance platform, has announced its acquisition of OptiMine Software, a leader in agile marketing measurement and optimization software. This strategic move aims to bolster Uptempo’s analytics capabilities by integrating OptiMine’s advanced Marketing Mix Modeling (MMM) into its platform. Together, the companies are poised to provide marketing teams with improved data-driven insights to optimize performance.

OptiMine’s expertise in marketing measurement, combined with Uptempo’s performance management platform, creates a unified solution for enterprise marketers. Uptempo’s platform already integrates top-down budgeting, compliance, and real-time performance tracking, enabling organizations to maximize the impact of their marketing efforts. The addition of OptiMine’s analytics takes this offering further by adding precision and accuracy in managing and measuring marketing performance.

"Our mission has always been to deliver cutting-edge measurement solutions", said Matt Voda, CEO of OptiMine. "We’re thrilled about this partnership, which allows us to integrate our innovative, industry-leading analytics into a comprehensive marketing performance management platform, unlocking significant value for our clients."

Uptempo’s CEO, Adrian Tuck, highlighted the challenges that today’s marketing leaders face, including managing vast amounts of data, adapting to advancements in artificial intelligence, and addressing evolving consumer demands. "Marketing leaders today grapple with intricate challenges – harnessing vast data, adapting to AI advancements, meeting evolving consumer demands, and overcoming measurement and optimization obstacles", he said. "Our comprehensive Marketing Performance Platform empowers brands to tackle these complexities with data-driven insights that support the speed of innovation to ensure reliable growth. We’re excited to add OptiMine’s MMM capabilities and analytics to our expanding solution."

Both companies have committed to ongoing investments in their platform, including solution improvements, new capabilities, and further innovations aimed at increasing return on investment (ROI) for enterprise marketers.

This acquisition underscores Uptempo’s dedication to equipping marketers with tools that offer a clear and actionable view of their activities, from budget approvals to media spend. By leveraging OptiMine’s advanced analytics, Uptempo is well-positioned to enhance its offerings and deliver even greater value to its global enterprise clients.

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